02-06-2012, 01:00 PM
Woodland Company Profile
Company Profile .pdf (Size: 68.23 KB / Downloads: 595)
The brand Woodland is owned by Aero Group, the Flagship Company which began its operations in 1960’s and now has an asset base of over US$100 Million. Woodland was started in Quebec, Canada for making winter boots and entered India in 1992. Woodland was one of the brands that we launched in India from the vast portfolio of Aero Group. When we entered India, the footwear market was largely unorganised. Woodland created a new category of specialised ‘outdoor adventure sports’ shoes. Our product positioning was different and we were known as a rugged, outdoor leather shoe brand, the kind usually preferred by adventurists. The youth took a fancy to our shoes. That was in the beginning and we gradually developed a product line especially for India.
The brand Woodland is owned by Aero Group, the Flagship Company which began its operations in 1960’s and now has an asset base of over US$100 Million. Woodland was started in Quebec, Canada for making winter boots and entered India in 1992. Woodland was one of the brands that we launched in India from the vast portfolio of Aero Group. When we entered India, the footwear market was largely unorganised. Woodland created a new category of specialised ‘outdoor adventure sports’ shoes. Our product positioning was different and we were known as a rugged, outdoor leather shoe brand, the kind usually preferred by adventurists. The youth took a fancy to our shoes. That was in the beginning and we gradually developed a product line especially for India.