27-07-2012, 01:38 PM
A CASE STUDY ON SONY AND CULTURAL CHANGE IN IT BY ITS PRODUCTS
CASE STUDY ON.docx (Size: 255.64 KB / Downloads: 40)
COMPANY CULTURE
The first and primary motive for setting up this company was to create a stable work environment where engineers who had a deep and profound appreciation for technology could realize their societal mission and work to their heart's content. Since its founding in 1946, Sony has always sought to create innovative products that inspire new lifestyles. The Sony founders Ibuka and Morita instilled a spirit of challenge for making unique products that had not yet existed and a strong will to give happiness and excitement to people. This is Sony's DNA which still thrives after 60 years.
Basic philosophy and policy of Sony are:
Sony is committed to improving product quality and quality management.
Sony is taking various steps to improve its responsiveness and service capabilities with the aim of enhancing customer satisfaction
Sony has identified "usability" as an essential aspect of product quality and is taking steps aimed at making it easier for people to use Sony products and services.
Sony is seeking to introduce CSR management in production process through our supply chain that includes human rights, labour, and environmental protection.
SONY ERICSSON'S ELM
The Elm and Hazel phones come with a range of green credentials, ranging from their use of recycled components and materials to their lack of hazardous chemicals. They also have eco-features including a green calculator, a Walk Mate eco-application and minimal packaging.
It’s not like good old-fashioned phones with buttons are going extinct – they are still the money makers. But for handsets such as the Sony Ericsson Elm sneaking into the spotlight is harder than ever – Androids, Symbians, iPhones, smart and not so smart touchscreens are all over the place. Well, one thing’s for sure – a break is welcome once in a while.
Cybershot and Walkman are out of the Sony Ericsson mix, and the doubters are perhaps busy telling you GreenHeart will never be able to rise to the same heights. It’s a completely different market and matching iconic, game-changing phones like the K750 and the W800 is out of the question really.
SONY VAIO
VAIO (pronounced /ˈvaɪ.oʊ/) is a sub-brand for many of Sony's computer products. It was originally an acronym for Video Audio Integrated Operation, but since 2008 amended to Visual Audio Intelligence Organizer to celebrate the brand's 10th year anniversary. The branding was created by Timothy Hanley to distinguish items that encompassed the use of consumer audio and video, as well as being conventional computing products. One example of this was the Sony VAIO W Series personal computer, which functioned as a regular computer and a miniature entertainment center. Although Sony made computers in the 1980s for the Japanese market only, Sony withdrew from the computer business around the turn of the decade. Sony's re-entry to the computer market, this time globally, under the new VAIO brand, started in 1996 with the PCV series of desktops. The VAIO logo also represents the integration of analog and digital technology. The 'VA' represents an analog wave and the 'IO' represents digital binary code.
Technology
Some Sony VAIO models come with Sony's proprietary XBRITE (also known as ClearBright in Japan and Asia-Pacific region) displays. The first model to introduce this feature is the VAIO TR series. It is also the first consumer product to utilize such technology. It is a combination of smooth screen, anti-reflection (AR) coating and high-efficiency lens sheet. Sony claims that the smooth finish provides a sharper screen display, the AR coating prevents external light from scattering when it hits the screen, and the high-efficiency lens sheet provides 1.5 times the brightness improvement over traditional LCD designs, while also extending battery life due to less usage of the LCD backlight. The technology was pioneered by Sony engineer Masaaki Nakagawa, who is in charge of the VAIO TR development. More information can be found here:
The TX series introduced in September 2005 was the first notebook to implement an LED back-lit screen, which provides lower power consumption and greater color reproduction. This technology has been widely adopted by many other notebook manufacturers now. It was also the first to use a 16:9 aspect ratio screen with 1366x768 resolution.