27-11-2012, 03:59 PM
Changing course at Acer
Changing course.pptx (Size: 217.29 KB / Downloads: 49)
However, the company went through many hurdles and adversities during its development.
The company was conceived by many as another "Taiwanese PC cloner“.
It began to implement a series of robust global strategies which Shih hoped would push the company onto the international business arena such as acquiring American computer firm and hiring former Chairman of IBM's software development laboratories in California Leonard Liu.
Client-server structure :
Each of the 21 Acer group would be a SBU or RBU. Each business unit would treat other as partners through direct exchange relationships not through central planning through head quarters. Leading to:
Insuring the competitiveness of each entity.
2. Leveraging the collective strength of the closely knit business network.
Fast food Business model :
Shih decided that all PC should be assembled close to the customers, just like fast food so as to –
1. Minimize the risk exposure of technology.
2. Covering the risk regarding price sensitive key components.
Inferences
Proper global strategies and a sufficient consideration of cultural differences are crucial for the survival of multinational companies like Acer. To compete globally is no easy thing.
Acer has shaped and continued to reshape its business strategies and organizational operations to cope up with the rapidly changing global business environment and evolving internal organizational dynamics.