21-12-2012, 02:07 PM
Wal-Mart Team Project Paper
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KEY DEFINING COMPANY MOMENTS
Wal-Mart is known to be the faster growing supercenter retailer in the world for its rapid expansion. In terms of profits, with $92 billion of grocery sales in 2006, the company outperformed the second largest food retailer in the United States, Kroger, by more than $31 billion (Food Marketing Institute, 2007). They were able to achieve this by use of store of store conversions instead of new store openings.
Wal-Martmanaged to lift revenues, on top of a big increase in 2008, by attracting bargain-hungry customers from competitors with remodeled stores and inexpensive private-label goods, offering everything from frozen pizza to patio furniture in one stop. A single trip also meant less spending on gas. Result: Profits surged a whopping 7% to $14.3 billion compared to the competition in 2010.
CONSUMER PERCEPTION ON WAL-MART AND ITS (On-line Post)
The retail giant is able to offer is consumer’s products at lower cost, which draws them in, however, from these findings, cheaper prices, products of lesser quality and poor customer service, and leads to dis-satisfied customers.
2012 vBulletin Solutions, Inc. (On-line Post)
i. Thread: Paint Dept. Sucks!!The paint department at Wal-Mart really sucks. I went there the other day and it took about a half an hour to find somebody. There's only so much time you can spend looking at their varieties of paints and accessories. Anyway, when the guy finally did arrive, he didn't even apologize for making me wait. All he said was “What do you want?” I thought, What do I want? How about somebody that knows how to work in a retail environment?
ii. Wal-Mart is kind of one of those places that is a jack of all trades but a master at none, if you know what I mean. It is kind of like going to a general practice physician for a heart transplant, only not as serious of course.
iii. The results of that survey could be construed to mean that post-bailout America is truly 'best symbolized' by a power-sotted corporation that exploits its workers, drains our manufacturing base, hammers our trade deficit, and floods our markets with cheap sweatshop products from China. Yes, Wal-Mart 'best symbolizes' what corporate excess has done to that America. …
CUSTOMER SATISFACTION
I. Wal-Mart (NYSE: WMT) may feature a greeter at door to welcome customers to the retailer, but many Wal-Mart retail shoppers indicate that is hardly enough.
In a Consumer Reports investigation on customer service, the Bentonville, Ark.-based retailer and its wholesale retail cousin Sam’s Club, were rated among the worst for customer service. In fact, Wal-Mart and Sam’s were among the worst for customer service in eight industries including appliances, electronics, cell phones and supermarkets.
• 2010 – Consumer Reports Trashes Wal-Mart
ii. "best symbolizes America today," 48% chose Wal-Mart -- more than 3 times those who selected Google. (Microsoft, the N.F.L. and Goldman Sachs were the other also-rans.)
• July 2010 Consumer Reports magazine
iv. 30,666 subscribers we surveyed said the prices at 10 other retailers, including JCPenney, Sears, Dillard's, and Meijer, were at least as good. And bigger wasn't necessarily better when it came to the overall shopping experience.