25-04-2012, 03:47 PM
MISSION STATEMENT
15912171-Nestle-Marketing-Mix.doc (Size: 89.5 KB / Downloads: 42)
Dynamic expansion
Nestle Pakistan has being at the forefront of development of dairy sector in Pakistan as major industrial stake holder for a while .internal efforts and some initiatives with government have being going on since long in order to maximize the development of the sector .still, a need for sector wise coordination and combine efforts was there to ensure utilization of all available resources to move forward in the direction.
Milkpack uht cream
Objectives of nestle
Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded food manufacturer while insuring that nestle name is synonymous with the products of the highest quality.
Marketing and sales
During the year under review the company achieved sustainable profitable growth by capitalizing on the opportunity presented by a positive business environment. This became possible through successful marketing and sales strategies and focus on key initiatives.