03-12-2012, 12:00 PM
A Project Training Report On RECRUITMENT AND SELECTION PROCESS AT SHREE CEMENT LTD. BEAWAR
A Project Training Report.doc (Size: 1.14 MB / Downloads: 106)
INTRODUCTION
ABOUT THE CEMENT INDUSTRY :-
Cement is a capital intensive and cyclical industry. The demand for cement is linked to economic activity and can be categorized into two segments, households construction and infrastructure creation. The real driver of cement demand is creation of infrastructure. Hence cement demand is emerging economics is much higher than developed countries, where its demand has reached a plateau.
The India cement Industry is at present passing through a major structural shift, and consolidation through mergers & acquisitions has become the order of the day. Acquiring and existing cement unit is a preferred way of enhancing capacity, as the replacement cost for setting up a new cement plant is pretty high, and the Demand-Supply imbalance already exists.
Cement is the most preferred building material in India. The demand for cement in an economy can be linked to the level of economic activity. This is because the level of infrastructure in the economy drives the demand for cement. The Indian Cement Industry is also sensitive to demand fluctuations caused by the housing sector. Which accounts for nearly 60 percent of domestic cement consumption. It is a highly fragmented industry with a few large players & large number of small players.
C. CAPITAL EXPENDITURE: A large number of companies are planning to increase their capacity in view of the increasing demand. During the next 5 years, about 2,900 billion rupees of industrial investments are planned. If we assume the construction component to be 20% then this translates into construction investments of 580 billion rupees. Increased construction activity in the IT/ITES sector is also contributing to the increased off take of cement.
D. RETAIL: Increase in disposable incomes in urban areas has led to a retail boom. According to Crisinfac, nearly 75 million sq ft will be developed for setting up of apparel stores, food marts hypermarkets and departmental stores. The increased construction of multiplexes is also contributing to growth in cement demand.
ABOUT THE ORAGANISTION
Shree cement Ltd is an energy conscious and environment friendly
The Company ‘Shree Cement Limited (SCL) is a part of Bangurs for setting up a cement plant with installed capacity of 6 lac tones per annum in Beawar, Distt, Ajmer. The capacity of this plant was upgraded to 7.6 lac tone during 1994-95 by a Modernisation and up-gradation programme. In the year 1997, the company has further increased its capacity from 7.6 Lac tonne by putting a 1.24 million tonne new green field cement plant.
In the year 1999-2000, the company had enhanced its installed capacity from 20 to 26.25 lac MT per annum (OPC basis) by providing balancing equipment, creating additional infrastructure and making improvement in process parameters. The plant has been operative at above at above 100% capacity utilization level since inception.
Shree Cement brands
To allow market share growth Shree Cement has introduced few brands to position its products among customers. The brands are:
• Shree Ultra
• Bangur Cement
• Tuff Cemento 3556
The strategy is clever because actually cement has the same properties among brands the communicate emphasizes some unique characteristics of each brand. Shree Ultra is the best for commercial constructions. Bangur Cement is aspecialist in road constructions etc. whereas Tuff Cemento will build houses which should be as hard as rocks. The brands are sold at different pricess but actually customer does not know that buying PPC Bangur Cement is the same as buying PPC Shree Ultra. The strategy is successful so far, demand for each brand is growing faster than the average growth of demand.
FUTURE OUTLOOK
Further, the company is also putting up a new clinkerization plant of 10 lac tone capacity at the same site of Village Ras. Distt. Pali (Unit-VII) which is likely to be commissioned by March, 2009. The company is also putting up a grinding unit of about 20 lac tone per annum at Suratgarh, which is likely to commissioned in second quarter of 2008-09.
The company has been operating at more than 100% production capacity since the last twenty years. The power & coal consumption per tone of cement is one of the lowest in the cement industry. The company has installed 99 MW captive power plant which has helped to save power costs by 50% and this has given the company an edge over competitors. The profitability of the company is increasing every year. Looking at Govt. policy of development of infrastructure activities, economic growth and incentives to the Housing Sector, demand for cement is expected to increase by 8-9% in the coming years. Further, since there is no substitute for cement, prospects of the cement industry as well as that of the company looks very bright.
Since the past few years the company has been swapping high cost debts with low cost debts, which have resulted in substantial savings in interest cost. This has enabled the company to withstand in the competitive market and increased the profitability.