29-01-2013, 10:44 AM
A REPORT ON CONSUMER BUYING BEHAVIOR-A COMPARATIVE STUDY OF INTEL AND AMD
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STATEMENT OF PROBLEM
In this report we are making a study report for the buying behavior of Processors in order to know the position of different sets Processors brands of different companies in the market. So that we divide the problem in sub parts to make the good and result oriented study report. Problem defined as: -
• What is the Position of the computer processors all companies in the Indian market?
• Different players in the processor market.
• Perception of dealers and consumer about these companies.
• Physical distribution of these companies competing with others.
• Taste and preferences of dealer and consumer towards computer.
• Price effect over consumer and dealer between competitions. Marketing and sales promotion activity of these companies.
• Competition in terms of price, technology and after sale service.
• Find out the consumer and business target groups.
INTRODUCTION
CONSUMER BUYING BEHAVIOUR
The job of marketer is to meet and satisfy target customers needs and wants but “knowing customer" is not a simple task. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dep’t. The job of the marketers is to “think customer” and to guide the company into developing offers, which are meaningful and attractive to target customers and creating solutions that deliver satisfaction to the customers, profits to customer and benefits to the stakeholders.
Marketers must study the customer taste, preferences, wants, shopping and buying behavior because such study provides the clues for developing the new products, price, product changes, messages and other marketing mix elements. In understand the concept of buying we have the some of the key questions.
INTRODUCTION — COMPUTER INDUSTRY
Every one knows the time of manual working and now we have different set of machines for the different work, it makes our work very easy and fast. In these machines computer is Wonderful invention of the men among the different machines and result is that today this machine is ready to beat the man mind, but before this computer was not as it looks and works today. In the age of 1940 computer was invented by Americans for the purpose made easy the chemical equation, which were used later on in Second World War as atom bomb, for which equations were firstly made on computers. That time size was very big and requires a one room space for this machine, but time to time technology advancement and its necessity in different fields increase it utility and on the other hand decrease in its size. Today computer is portable that we can wear it on wrist as wristwatch. That is possible due to of the changes in the IC technology and result is that today computer is emerged as big industry of the world. Computer ranked as industry in the age of 1970 in USA and after that in other countries of world, because it creates the lots of business, employment, business resource, foreign exchange etc.
AN INTRODUCTION - DIFFERENT PROCESSORS BRANDS
INTRODUCTION
Everyone related with the IT or Infotech knows that a processor is the one a chip “heart of the computer”. There no. of companies that’s provides the sales support services and product services worldwide. In India there are only no. of companies that’s provides the computer processors for the home PC and as well as for the office use. The each of the companies having the set of different processors that’s are segmented on the basis of price and technology. Because in the computer processor market the price and technology plays the interchangeable role, but the technology advancement creates a mark able and vital role as competitive weapon. The different companies that are present in India,
ABOUT INTEL
Intel is the world first, largest processor manufacturing company. Intel was established in the age of 1960 with its first product a computer processor named with 8080 and after that in every decades Intel launched the many versions of the processor named in number terminology i.e. 8084, 8085 etc till the age, of 1980’s After 1980’s Intel uses name terminology of processor named Pentium—I, Pentium— 2 etc. With the advancement of technology in IC’s technology for the personal computers. After 1995 along with the processor and chipset Intel launched the motherboards and other networking peripheral i.e. Hub, Web-Camera, VGA cards and Network cards. After that Intel launches the processor for the PC as welt as for the servers named XEON and for notebook computers named Pentium—4 M. Intel keeps the range of products of different segments to meet out the competition and change. Intel R & D division is continuously engaged to come out with the latest state of the art product in the IT hardware sector. Today Intel is world’s only company that produces more than the 8 hardware devices for the computer with world best rated technology.
ABOUT AMD
“The era of technology for technology’s sake is behind us. Innovation driven by real customer needs — ‘customer-Hector Ruiz
Founded in 1969 and based in Sunnyvale, California, AMD provides microprocessors, Flash memory devices, and silicon-based solutions for our customers in the communications and computer industries worldwide.
However, our focus goes beyond integrated circuits and transistors. AMD is committed to helping our customers — and their customers — take advantage of the phenomenal capacity of silicon to add value and help differentiate their offerings. To that end, AMD products are developed with customer needs always in mind and not for the sake of innovation alone. Stated more plainly, it means that AMD exists to provide real solutions for real customer problems that exist in the real world today. AMD refer to this philosophy as “customer-centric innovation” and it represents the guiding principle behind everything.