04-03-2013, 11:32 AM
A Report on Parle Biscuits Pvt.Ltd
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INDUSTRY OVERVIEW
India is among the world major producer of food processing over 600 million tons of food production every year.
India rank first in the world in production of cereals, liverstock population and milk. It is the second largest fruits and vegetables producer among the top five producers of rice, wheat, groundnuts, tea, coffee, tobacco, spice, suger, and oilseedsa.
And yet India share in international market is a 1.5 % value addition to food by processing is more 8 % of total production.
There are estimating 9000 organized units in the country more then 5000 of which are in fruit and vegetable processing segment.
There are very large Indian food brands with on established global presemnce most exports is in bulk from and branding menial.
A national food processi8ng policy has been drafted for harmonization and simplification policy is expected to be implemented in 2001
COMPANY HISTORY
A long time ago, Parle’s first factory set up in Mumbai in 1929 to manufacture toffees.
The British ruled India a small factory was set up in the suburbs of Mumbai city to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, This company called Parle Products survived and succeeded by adhering to high quality and improvising from time to time.
A decade later in 1939 Parle Products began manufacturing biscuits in addition to sweets and toffees. Having already established a reputation for quality, The Parle brand name grew in strength with this diversification Parle glucose and Parle Monaco were the first brands of biscuits to be introduced which later went on to become leading names for great taste and quality
PRODUCTION CAPACITY
Parle Biscuits Pvt. Ltd. India’s highest production capacity 1,00,000 tone per annum. The company’s total turn over per year is 120 corers tunes per year. Per day the company turns over 36 tune corers. The company’s total turn over per month is 9.50 corer turn. Parle is a large selling Biscuits. Then company’s total production per day of Biscuits 58 to 59 lake.
THE QUALITY CONTROL:
Parle Products has one factory at Mumbai. That manufactures biscuits and confectioneries while another factory at Bahadhirgarh in haryana manufactures biscuits. A part form this Parle has manufacturing facility at Neemrana in Rajasthan and at Banglore in Karnataka. The factories at Bahadugarh and Neemrana are the largest such manufacturing units for biscuits and 5 manufacturing units for confectioneries on contract.
Manager has to keep at all production process control. All Parle Products are manufacture under the most hygienic conditions. Grate care is exercised in selection and quality control of raw materials packing materials, rigid qualities standards are ensured at every stag of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff using most modern equipment.
What is marketing?
Introduction of marketing
Marketing is the most important function of any business. Marketing is a dynamic system and process which seeks to understand the consumer’s needs and wants and identify ways and means of full filling them.
You already know a lot about marketing. It is all round you. You see the resold of marketing in the abundance of products in your near by shopping mall. You see marketing in the advertisement that fills your television screen, magazines and mailbox. At home, at school, where you work, where you play. You are exposed to marketing in almost every thing you do. Yet there is much more to marketing then meets the consumer’s casual eye. Behind it all is a massive network of people and activities competing four your attention and purchasing power
Definition of marketing
Marketing might by it self go far toward changing the entire economics tone of the existing system without any change in methods of production, distribution of population or income.
Marketing involves the design of the product acceptable to the consumers and the product of their activities which facilitates the transfer of ownerships sellers and buyers. Prof.harry Hanson marketing is a societal process by which individual and groups obtains what they need and want through, creating offering and freely exchanging products and service of value with others. The aim of marketing is to make selling superfluous, to know and understand and the customer so well that the product or service fits him and sells it self. I Daly marketing should result in a customer who is ready to buy.
Superior value: and price: distributes and promote them effectively, this product will sell very easily. Thus selling and marketing are only a part of a large “ marketing mix “ a set of marketing tools that work to gather to effect the market place. Some important definition of marketing is given below:
The marketing concepts
The marketing concepts holds that achieving organization goals depends on determining the needs and wants of target markets and delivering the desire satisfaction more effectively and efficient than do competition.
The selling concepts and the marketing concept are some times confused. The selling concepts take an inside – out perspective. It starts with factory, focuses on company’s existing product and cells for heavy selling and promotion to obtain profitable sale. It focuses heavily on customer conquest getting short term sales with little concern about who buys and why. In contrast marketing concept takes an out side in perspective. It start with a well defined market, focuses on the customer needs, co-ordinates all the
Marketing activities affecting customers, and makes profit by creating long term customer relationship based on customer value and satisfaction. Under the marketing concepts, a company produces what consumer want, there by satisfying consumer and making profits.
Market Segmentation
Markets are not homogeneous. A company cannot connect with all customers in large, broad, or diverse markets. Consumers vary on many dimensions and often can be grouped according to one or more characteristics. A company needs to identify which market segments it can serve effectively. Such decisions require a keen understanding of consumer behavior and careful strategic thinking. Marketers sometimes mistakenly pursue the same market segments as many other firms and overlook some potentially more lucrative segments.
The starting point for discussing segmentations is mass marketing. In mass marketing the seller engages in the mass promotion of one product for all buyers. Most companies are turning to micromarketing at one of four levels: segments, niches, local areas, and individuals.
PRICING DECISIONS:-
Parle Biscuits captured not only nation but international market of starch. It has a large field of market. One of the most important and critical areas in marketing management is the pricing of products decisions as pricing have considerable effect in marketing. A wrong pricing can nullify the effect of all right decisions relating to products physical distribution and promotion. Decisions relating to price reflect many things. How consumers perceive the product.