17-12-2012, 12:29 PM
A STUDY OF PRE LAUNCH SURVEY CONDUCTED FOR OPENING A NEW BIG BAZAAR STORE IN GOMTINAGAR FOR FUTURE VALUE RETAIL
1A STUDY OF PRE LAUNCH.pptx (Size: 90.98 KB / Downloads: 35)
History of retailing in india
The value of indian retail is $ 270 billion
Annual growth rate 5.7 percent
Retail market of food and grocery is Rs.743900 crore
15 million retails outlets in India
Factors for the rise of shopping center and Multiplex
Rise in the purchasing power of indians
Favorable to farmers
Use of credit
Comfortable atmosphere
Demand and Supply drivers
Interest rate
Population
Employment
Personal disposable income
Individual debt
Competitors in the industry
Size of the market
Cost of the factors for production
Company profile
Future group India was established in 1994
Pantaloon Retail, the group operates over 16 million square feet of retail space in 73 cities and towns and 65 rural locations across India
Pantaloon Retail employs around 30,000 people
listed on the Indian stock exchanges
In 2008, Big Bazaar opened its 100th store
The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore
Mission of Big Bazaar
Customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development
Efficient, cost- conscious and committed to quality
Awards
CNBC Awaaz Consumer Awards 2009
Images Fashion Forum 2009
Indian Retail Forum Awards 2008
The INDIASTAR Award 2008
Retail Asia Pacific 500 Top Awards 2008
Coca-Cola Golden Spoon Awards 2008
Key questions of the project
Types of customers frequently visited
Average income of the future customers
Average quantity of food consumed per month
Popular media amongst the customers
Average expenditure on the grocery items
Purpose and the scope of study
To know about the prospects.
To find the impact of modern retails on customers.
To study the response of customers towards modern retail.
Future of modern retail in gomtinagar.
Limitations of the study
People may not able to rate properly the parameters
Difficult to deduce results based on small sample size
Results concluded may not be applicable to entire population
Certain variables may have been ignored.
Customer choice is also based on geographic factors
Macro economic factors affects this industry to a large extent
Conclusion
Survey evaluate that customer look many factors to visit and shop from any retail store
Service
Offers & discount
Brands
Price
Range of products
Opening of new Big Bazaar retail store will be a huge success in market