02-09-2013, 04:55 PM
A STUDY OF SALES PROMOTION ACTIVITY TOWARDS STORES BRAND OF BIG BAZAAR
MALLESWARAM
STUDY OF SALES PROMOTION .pptx (Size: 253.42 KB / Downloads: 26)
Industrial profile
The word Retail consist of the sale of physical goods from a fixed location.
Retailing is India’s largest industry according over 10% of the country’s GDP and around 8% of the employment. In India retail sector is the 2nd largest employer provided by after agriculture.
In India Retailing industry food is most dominating sector
Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use.
Retail is a intermediary between suppliers and end-users
Company profile
Outlet --- 164 outlet
Founded --- 2001
CEO --- Kishore Biyani
Head quarters --- Jogeshwari, Mumbai,
Tagline --- Naya India Ka Bazaar
Big Bazaar is a chain of shopping mall in India, currently with have 164 outlets. It is owned by pantaloon Retail India ltd, Future group.
Big Bazaar was established On October 12-2001 with 30000 sq.ft in Kolkata as its offering in the value of retailing segment. The BIG BAZAAR provides more then 200000 items, (food, kitchen needs, stationary, toys, electronics, furniture, cloths, foot wear etc)
Big Bazaar, Malleswaram…
Malleswaram Big Bazaar was opened on 29th January 2010. It is the 126th Big Bazaar of Pantaloon Retail [India] Ltd; it has occupied space of 68,000 square feet and over 1,70,000 products under one roof that cater to every need of family, making Big Bazaar India’s favorite shopping destination.
At Big Bazaar Malleswaram, you will get the best products at the best prices. As this store is big enough with 4 levels and 6 departments has long product range and product depth. Ones a customer get inside the store he will find all kinds of products available that may be Food item, Cosmetic, Electronic, Garments, Furniture, hotel, etc
Products profile
PRODUCT AND SERVICE PROFILE
1. Food department.
2. Non food department.
3. General merchandise.
4. Fashion @ big bazaar.
5. Electronics department.
6. Furniture department.
7. Other services.
SWOT analysis
STRENGTHS:
High brand equity
Good employee and employer relationship
Strong culture ethics and values are followed
Provides loans for purchase of furniture and electronic products.
Provides home delivery facilities to customers.
WEEKNESSES:
Poor supply chain management and weak support infrastructure
Unable to meet store opening targets.
Unavailability of popular brand items with regard to clothing.
Weak in technology
Statement of the problem
Big Bazaar is been rated as one of the best retail sector in MALLESWARAM, It have various FMCG OWN BRANDS like tooth paste, soaps, oils etc. It is challenge to maintain a higher position of own brands.
The present research would identify how the sales promotion effective into the store brands. .