17-07-2013, 02:25 PM
A STUDY ON BRAND VISIBILITY OF 94.3 MY FM
BRAND VISIBILITY .pdf (Size: 1.1 MB / Downloads: 50)
Introduction of Company
Synergy Media Entertainment limited, a Bhaskar group company, launched 94.3 My Fm in
Ahmadabad on august 27, 2007
D.B Corp is one of the leading print companies in India, publishing 31 newspaper editions
and 125 sub editions in three languages (Hindi, Gujarati and English). Their flagship
newspapers, Dainik Bhaskar and Divya Bhaskar, have a combined readership of more than
25.33 million readers, making them most widely read newspaper group in India. Their other
news papers are Saurashtra Samachar on franchisee basis, DNA Money and DNA (in
Gujarat). They are one of the fastest growing major newspaper group in India.
Synergy Media Entertainment limited has a significant presence in the radio business under
the brand name My Fm. Through Synergy Media Entertainment limited they have acquired
license to operate in 17 cities in 7 different states. They have the license to operate 17
stations. Synergy Media Entertainment limited has also filed eligibility bid with the
government of India to operate an additional 4 FM radio station in Mumbai, Bangalore, New
Delhi and Hyderabad
Tools for Branding:-
Following are the tools through which company can do Branding.
1. Promotional festival gifts-
In a place like India where there are many festivals celebrated
throughout the year, you can take benefit of them to promote your
business through gifts, cards, e-cards, mails, cakes, dry fruits, etc
2. Television Ads-
In this most widely used means to make your product visible to your
customers, you can develop an effective and an attractive ad to show
your product features and benefits. You could also sponsor social
welfare and awareness messages through ads to enhance viewer
visibility, something which Aditya Birla Group‟s Idea Cellular does by
associating itself with forest conservation.
Suggestions
Company should try to minimize the duration of advertise between interesting
program so that listener can stick with the program.
Company should try to improve on quality of contents and delivery because
many respondents have identified some problem regarding this.
Especially in night shows FM channel should maintain some mixture of songs
and also maintain music grid accordingly.
As far as brand visibility is concerned people find that whichever the radio
station do events and branding activity may get more mileage in terms of
listenership.