15-01-2013, 10:30 AM
A STUDY ON CUSTOMER PREFERENCE FOR BRANDED JEWELLERY IN BARODA CITY
1A STUDY ON CUSTOMER.docx (Size: 21.13 KB / Downloads: 38)
Introduction:
The study basically aims to observe the customer preference for branded jewelry invadodara city. Therefore, a brand maybe defined as a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
Brand Preference refers to the measure of brand loyalty in which a consumer will choose a particular brand in presence of competing brands, but will accept substitutes if that brand is not available. Apparel can be defined as a covering or adornment which can be used in the beautification of individuals. Therefore, the casual and the sport apparel is the way of dressing which emphasizes on comfort and personal expression over presentation and uniformity.
The main focus of the study would be on the youth and women i.e. People within the age group of 20-50.
Objectives:
• To study the general customer preference for branded jewelry apparel among the youth of Vadodara.
• To reveal the factors which are responsible for the present trend amongst the city vadodara for purchasing branded jewelry.
• To know how the people evaluates various branded jewelry and determine the brand preference for different brands.
• To get a first-hand practical view of consumer preferences.
Data Collection:
Basically the Primary Data Collection method would be used to study the customer perception about the Branded Jewelry shop with the help of the Questionnaires. A questionnaire will be designed in order to extract the necessary information relevant to the customer preferenceof the people for branded jewelryin the city of Vadodara. Also, secondary data may be made use of in process of the research such as rise in the prices of various precious metals and bullion from search engine like Google or news-channels/papers. It can also be one of the helpful tools at share market.
Sample Units:
In the study the sample would be the Individuals. An individual refers to one single person or thing. It can be said that an individual is subsisting as a unique being. An individual may be differentiated from a community on the basis of some special characteristic or quality.
Sample Elements:
Whether the respondent is monetarily dependent or independent. Also the fact that the respondent himself/herself is the decision maker or not, will be important.
Sample Design:
The Non-Probability Sample Design would be the suitable sample design for this study. In this Sampling Design, Convenience Sampling would be used as it is based on the convenience of the researcher. This type is also called accidental sampling as the respondents in the sample are included in it merely on account of their being available on the spot where the survey is in progress.
Sample Size:
The sample size for the study will be approximately 20-30 respondents which will constitute the sample from the city of Vadodara.
Research Design:
In this study, the Research Design would be Descriptive. Descriptive research is used to obtain information concerning the current status of the phenomena to describe "what exists" with respect to variables or conditions in a situation. In the Descriptive Research Design, the Survey method would be used to collect the information.
Data Analysis:
Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making.
Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, in different businesses and managerial domains. The appropriate statistical tools and techniques will be utilized to analyze the data which will be collected through questionnaires.
Limitations of the study:
As they say “there is none, who can exemplify perfection” and therefore, it can be safely said that every effort, despite being the best, may not be good enough in order to be perfect or claim perfection in the results thereafter achieved.
Similarly, this research has a few limitations of its own which must be duly acknowledged and be made known to the audience who may have use of the same.
• The sample drawn for this survey was from the City of Vadodara. Therefore, the results hereby obtained may not be applicable to a wider population.
• The sample size was of 20-30 respondents for the entire population of the city of Vadodara.
• Apart from a few Secondary sources of data such as reports and findings from news-channel/paper, only questionnaires have been used as a source of collecting Primary data.
Lastly, it must be known that there may have been numerous other variables and anomalies which may have crept into the making of the research project and thereby became a part of the research project itself.
Also, it might be possible that there may be various other factors which can contribute to customer preference for branded jewelry among the people in the city of Vadodara.