25-06-2013, 03:10 PM
A STUDY ON DEALAR SATISFACTION TOWARDS ARAVIND traders and STEEL industries
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INTRODUCTION
“Marketing is the performance of business activities that direct the follow of goods and services from the producer to the consumer or user”
- American Marketing Association
Customer satisfaction begins with a difficult faith; it starts with a commitment to deliver the result for each customer which is also a concern of the dealers
Dealer Satisfaction
Dealership - a business established or operated under an authorization to sell or distribute a company's goods or services in a particular area
The Dealer Satisfaction Research Survey evaluates the company's services and relationship with the Dealers in a range of areas. The research also concerns the satisfaction level of the dealer, brand loyalty, dealer loyalty etc.
COMPANY PROFILE
ARAVIND STEELS is one of the biggest Mini Steel Plant and Rolling Mills in South India.
Shri. T.S. Krishna, Managing Director, T.V. Sundram lyengar promoted this Company & Sons Limited, Madurai and his associates who where the partners of Sree Sankar & co., Under the Managing Agency system in the year 1961. Subsequently, it came under the management of Board of Directors with Sri. T.S. Krishna as Chairman. At Present, the Company is managed by Sri. D. K. Audikesavulu Naidu as chairman.
EXISTING PRODUCTION FACILITIES
Steel Melting Shop
Main Rolling Mill
Structural Rolling Mill
Twisting Yard
Machine Shop
Quality Control Laboratory
DISTINCT ADVANDAGES OF ARAVIND STEELS-TOR
Better fatigue strength.
Built – in high creep resistance through adequate cold working.
100 percent weldability.
Satisfactory bendability.
20 percent higher factor of safety due to hyperresitance to plastic flow.
Suitable both as compression and tension reinforcement.
LIMITATIONS OF THE STUDY :
Since the survey was done only in Trichy the result obtained may not be taken as universal suggestion.
Quality of the information highly dependent on the knowledge of the respondents.
Concern person of shop keeping in charge will always change, so that their assessment of the product and the relationship with the company officials could not be adequate