21-12-2012, 01:02 PM
A STUDY ON DEALER SATISFATION at ZUARI CEMENT LTD
A STUDY ON DEALER.doc (Size: 585 KB / Downloads: 76)
INDUSTRY PROFILE
Cement is key infrastructure industry. It has been decontrolled from price and distribution on 1st March, 1989 and Delhi censed on 25th July 1991.However, the performance of the industry and prices of cement are monitored regularly. The constraints faced by the industry are reviewed in the infrastructure Coordination Committee meetings held in the Cabinet Secretariat under the Chairmanship of Secretary (Co-ordination).Its performance is also reviewed by the Cabinet Committee on infrastructure.
Capacity and Production
The cement industry comprises of 130 large cement plants with an installed capacity of 148.28 million tones and more than 365 mini cement plants with an estimated capacity of 11.10 million tons per annum. The Cement Corporation of India, Which is a Central Public Sector Undertaking, has 10 units. There are 10 large cement plants owned by various state Governments. The total installed capacity in the country as a whole in 159.38 million tones. Actual cement production in 2004-2005 was 116.3 million tones as a against a production of 106.90 million tones in 2001-2002 registering a growth rate of 8.48%.
Keeping in view the trend of growth of the industry in previous years, a production target of 126 million tones has been fixed for the year 2005-2006.During the period April-June 2003, a production (provisional) was 31.30 million tones. The industry has achieved a growth rate of 4.86% during this period
Exports
A Part from meeting the entire domestic demand, the industry is also exporting cement and clinker. The export of cement during 2001-2002 and 2005-2006 was 5.14 million tones and 6.92 million tones respectively. Export during April-May, 2003 was 1.35 million tones. Major exporters were Gujarat Abuja Cement Ltd. And L&T Ltd.
Recommendations on Cement Industry
For the development of the cement industry ‘Working Group on Cement Industry Was Constituted by the planning Commission for the formulation of X five-year plan. The Working group has projected a growth rate of 10% for the cement industry during the plan period and has projected creation of additional capacity of 40-62 million tones mainly through expansion of existing plants. The Working Group has identified following thrust area for improving demand for cement.
(1) Further push to housing development programs
(2) Promotion of concrete Highways and roads; and
(3) Use of ready-mix concrete in large infrastructure projects
Further, in order to improved global competitiveness of the India Cement Industry, The Department of Industrial Policy & Promotion Commissioned a study on the global competitiveness of the Indian Industry through and organization of international repute, viz. KPMG Consultancy Pvt. Ltd. The report submitted by the organization has made several recommendations for making the Indian Cement Industry more competitive in the international market. The recommendations are under consideration.
Technological Change
Cement Industry has made tremendous strides in technological up-gradation and assimilation of latest technology. At present ninety three percent of the total capacity in the industry is based on modern and environment-friendly dru procee technology and only seven percent of the capacity is based on old wet and semi-dry process technology. There is tremendous scope for waste heat recovery in cement plants and there by reduction in emission level. One project for co-generation of power utilizing waster heat in an Indian cement plant is being implemented with Japanese assistance under Green Aid plan. The induction of advanced technology has helped in the industry immensely to conserve energy and fuel and to save materials substantially. India is also producing different varieties of cement as follows:
Salient Feature of Indian Cement Industry
Indian Cement Industry is the second largest in the world with an installed capacity of 135 MTPS. It accounts for nearly 6% of the world production.
There are 124 large plants and around 365 mini plants. The industry presents a mixed picture with many new plants that employ state-of-the-art dry process technology and a few old wet process plants having wet process kilns.
Production from large plants (with capacity above l MTPA) accounts for 85% of the total production.
The cement industry has achieved significant process in terms of reducing the overall energy intensity.
Dry process plants that the weighted average thermal energy consumption was 734-kCal/kg clinker, and weighted average electrical energy consumption was 89 kWh tone of cement. The best energy consumption is 692 cal/kg. Clinker and 66k Wh/ton of cement.
Quantitative Details
The energy intensity of the all the dry process plants (cost of energy as percentage of total packed cement) varies from 29 to 61%. This is observed to vary with the vintage of the plants the technology employed by the plants and they of cement produced.
Specific thermal and electrical energy consumption for the plants ranges between 692-879 Kcal/kg. Of clinker and 66-127 kWh/ton of cement produced (product mix) respectively. The specific electrical energy also includes the energy consumed in packing, plant utilities and plant lighting. The reasons for wide range in specific consumption can be mainly attributed to the differing equipment configuring employed in different sections of the plants by various by various cement plants. For example, plants employing ball mills for grinding have reported higher specific electrical energy consumption as compared to plants having vertical roller mills. In additional, other factors like the plant capacity, its capacity utilization, vintage, product mix, process control system, maintenance aspects, raw material characteristics and above all the management’s attitude and operational practices of plant personnel are also important. Besides, various external parameters like quality of coal, raw materials and power supply have their own repercussions. A large number of plants have put in vertical roller mills for raw meal section. The ball mills are still operating in the clinker grinding and coal milling sections in some plants. Some of the newer plants have installed roller press and vertical roller mills in the clinker grinding section as well
COMPANY PROFILE
The Zuari cement was started in 1994 to operate the cement plant of Texaco ltd., under a working arrangement. Subsequently Texaco’s cement business was taken over by the company in 1995. Today Zuari Cement’s manufacturing facility at yerraguntla in Andhra Pradesh is one of the largest in South India.
In the year 2000 Zuari enters in to a joint venture with the italcementi group the second largest cement produce in Europe and Zuari Ltd. Lived off of a separate company.
The Zuari Cement is strategically located at Yerraguntla. The plant location existence of 6km from Yerraguntla. It is connected to the railway station on by a railway track of 7km length and is having an exchange plant inside the factory. Plant is connected to the nearest highway by 0.2km land private road.
Promoter of the Company
This investment was initially made through a 50:50 joint venture with the KK Birla group in Zuari Cement Ltd., but subsequently in May 2006. Italcementi group acquired the full central of the company.
Now Company is under joint venture having rated capacity of 17 Lakes per annum company for that diversified that production of the cement making EPC along with OPC.
Financial Support
The required finances for the cement co., are provided by several financial institutions like S.B.I BNP Paribas, Andhra Bank, Standard Charted Bank.
Technology Adopted
The technology adopted in the plant is an open pre-blending stockpiles system for limestone and clinker. This is a special feature compared to the conventional system of storage which has its own weakness on the case of the failure of cranes.