28-06-2012, 05:10 PM
A STUDY ON EFFECTIVENESS OF GRIEVANCE HANDLING MECHANISM AT MARWELL COMPRESSORS AND EQUIPMENTS INDIA PVT.LTD
A STUDY ON EFFECTIVENESS.docx (Size: 109.21 KB / Downloads: 89)
INTRODUCTION
Industry Overview
Construction Equipments Industry
“Expanding investment in infrastructure can play an important counter cyclical role. Projects and programmes are to be reviewed in the area of infrastructure development, including pure public private partnerships, to ensure that their implementation is expedited and does not suffer from the fund crunch.” Dr. Manmohan Singh, Indian Prime Minister.
Construction and mining equipment cover a variety of machinery such as hydraulic excavators, wheel loaders, backhoe loaders, bull dozers, dump trucks, tippers, graders, pavers, asphalt drum / wet mix plants, breakers, vibratory compactors, cranes, forklifts, dozers, off-highway dumpers (20T to 170T), drills, scrapers, motor graders, rope shovels etc.
They perform a variety of functions like preparation of ground, excavation, haulage of material, dumping/laying in specified manner, material handling, road construction etc. These equipments are required for both construction and mining activity. With a wide production capacity base, India is perhaps the only developing country, which is totally self-reliant in such highly sophisticated equipment.
India has only a few, mainly medium and large companies in the organized sector who manufacture these. Prior to the 1960s, domestic requirements of construction equipment were entirely met by imports.
Domestic production began in 1964 with the setting up of Bharat Earthmovers Ltd. (BEML), a public sector unit of the Ministry of Defence, at Kolar in South India to manufacture dozers, dumpers, graders, scrapers, etc. for defence requirements under licence from LeTorneau Westinghouse, USA and Komatsu, Japan.
In the private sector, the Hindustan Motors’ Earthmoving Equipment Division was established in 1969 at Tiruvallur, near Chennai with technical collaboration from Terex, UK for manufacture of wheel loaders, dozers & dumpers. This factory has since been taken over by Caterpillar for their Indian operations. At present they are only manufacturing tippers and the other equipment are imported from their parent company and marketed in India.
Terex Corporation USA and Vectra Ltd. U.K. have formed a joint venture, which has started manufacturing construction equipment like backhoe loaders and skid steer loaders from May ’04 at Greater Noida with an investment of USD 12 million. Most of the technology leaders like Case, Caterpillar, Hitachi, Ingersoll-Rand, JCB, John Deere, Joy Mining Machinery, Komatsu, Bob-cat,Lieberr, Poclain, Terex, Volvo are present in India as joint venture companies, or have set up their own manufacturing facilities, or marketing companies.
The industry has made substantial investments in the recent past for setting up manufacturing bases, despite small volumes and uneconomic scales of production compared to global standards. Doosan Infracore is one of the , the world-renowned brands that make up Construction Equipment which have delivered dependable, innovative products that provide value and a unique ownership experience to customers .Doosan legendary history is made up of industry leaders in compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks.
Historical Backdrop
India has only a few, mainly medium and large companies in the organized sector who manufacture construction equipments. Prior to the 1960s, domestic requirements of construction equipment were entirely met by imports.
The Indian economy is booming, with rates of Gross Domestic Product (GDP) growth exceeding 8% every year since 2003/04. This ongoing growth is due to rapidly developing services and manufacturing sectors, increasing consumer demand (largely driven by increased spending by India’s middle class) and government commitments to rejuvenate the agricultural sector and improve the economic conditions of India’s rural population.
Construction is the second largest economic activity in India after agriculture, and has been growing rapidly. The production of industrial machinery has also been on the rise – and the increasing flow of goods has spurred increases in rail, road and port traffic, necessitating further infrastructure improvements.
In October 2010, India’s Prime Minister, Mr. Manmohan Singh, affirmed the Government’s view that a rate of growth of 7-7.5% remains realistic, even given the global credit crunch, and assured observers that the country’s Government will take action if necessary to support businesses and the financial markets. Mr. Singh has also singled out infrastructure investment as particularly vital.
Companies looking to capitalise on the situation need to plan their strategy for entering the market carefully. Understanding the local market, including selecting complementary local partners, is vital. Tax optimisation is a key cost component – while substantial tax benefits are provided for infrastructure projects, developers need to be savvy about structuring their contracts. Good tax planning can have a potentially decisive impact, especially in bidding situations, and help to avoid unnecessary litigation later
Leaders of the Indian construction equipments industry are convinced that in a knowledge-based, highly competitive, dynamic and globalised business environment, new and improved inventions, innovations, technologies designs and further product development are key to better servicing construction equipments needs of the manufacturing industry – in India and elsewhere.
Achieving this requires a focused action plan for developing and deploying a knowledge-driven, creativity and invention-led, quality and performance improvement effort to develop an enterprise, sector and country specific branding strategy in its chosen niche areas in the construction equipments sector.
Industry Strengths
The construction equipments industry in India is recognised for:
Foreign Direct Investment in this Industry is comparatively high.
Consistent attempt to transform the industry to become more productive, more efficient, and, above all, much more cost competitive. Products offered by the construction equipment industry today are priced much lower than earlier.
Engineering expertise on design, architecture, and infrastructure expansion for future.
Pool of skilled workforce specialising in construction, infrastructure development area in growing countries, developing countries as well as in efforts to further strengthen their innovative skills.
Initiatives to form world class infrastructure by the particular country.
Core Competency
“Foreign firms do not get their own infrastructure to execute projects, such as skilled manpower, plants & equipments and construction materials etc. They usually try to employ locally available resources in order to cut costs.” Without doubt then, there is huge opportunity in the Indian infrastructure space in the short- and medium-terms at least.
The policies of the Indian Government, which have been evolving very rapidly in recent years, continue to encourage the private sector in taking on a larger and more diverse role – from being an infrastructure builder (under a publicly financed arrangement) to an infrastructure developer (under PPP structures which include private finance). These developments have led to a large number of infrastructure projects open up as opportunities for the private sector in India.
Company Overview
Marwell Compressors & Equipments India Pvt.Ltd company is situated in SITRA Coimbatore and they are the authorized distributor of Compressors and equipments of Doosan Infracore. The company makes a turnover of about 120 cr per annum. And has branches in Chennai, Madurai, Tiruchengode, Tirunelveli, Trichy, Cochin, Trivandrum, Thiruvalla, Salem, Pondicherry Calicut.
Marwell Group of Companies
• Ramsive Pneumatics Private limited
• East cast Private limited
• Ramsive Tools Private limited
Vision
Virtuous Cycle in Scale
5x growth in 5 years to build economies of scale and virtuous cycle in cost/technology/component/sales network.