29-09-2012, 12:13 PM
A Study on CUSTOMER SATISFACTION at BAJAJ ALLIANZ LIFE INSURANCE, BANGALORE
A Study on CUSTOMER.ppt (Size: 1.21 MB / Downloads: 30)
INTRODUCTION
Customer Satisfaction
Customer satisfaction a business term is a measure of how products& serivices supplied by acompany meet or surpasss customer expactations
SCOPE OF THE PROJECT
The study is conducted within banglore town and its various parts.
The survey is conducted in customers situated in all regions whichare exclusive in policyes of bajaj allianz life insurance company
Objectives of the Study
To study & analyse the perception of people to wards life insurance in the current financial market.
To know the present satisfactory levels of existing policy holders.
To know the reasons for preffering life insurance
To find out the how brand ambassidor can influence sales pramotions
LIMITATIONS
As the time given for the completion of the project was limited.
The survey was restricted to banglore only.
They may be few opinions which might have been missed out.
INDUSTRY PROFILE
Bajaj allianz one of the leading insurance company the company is a joint venture Between allianz ana bajaj auto subsidary
bajaj auto one of the biggest two &threee wheeler manufacturing company in the world
Allianz ag ia an insurance conglomerate globally and one of the largest asset in the world
Managing asset world wide with 115 years of financial experience in over 70 countries
Bajaj allianz ia one of the fastest growing company in india
This has more than 1200 branches across country &deals in primary unit linked traditional Health health child and person policies