10-12-2012, 02:30 PM
A Study on Customer Satisfaction in Religare Securities Limited
Customer Satisfaction.pptx (Size: 818.36 KB / Downloads: 31)
Introduction to Brokerage Industry
The Indian Brokerage Industry consists of companies that primarily act as agents for the buying and selling of securities (e.g. stocks, shares, and similar financial instruments) on a commission or transaction fee basis.
Security market has two main interdependent segments:
Primary Market
Secondary Market
Evolution of Indian Brokerage Market
The Indian broking industry is one of the oldest trading industries that had been around even before the establishment of the BSE in 1875.
The equity brokerage industry in India is one of the oldest in the Asia region.
The roots of a stock market in India began in the 1860s during the American Civil War that led to a sudden surge in the demand for cotton from India resulting in setting up of a number of joint stock companies that issued securities to raise finance.
Religare Enterprise Limited
Religare Enterprises Limited (REL) is a global financial services group promoted by the Ranbaxy group.
The company was originally incorporated as Vajreshwari Cosmetics Private Limited on January 30, 1984.
The status of the Company was changed to a public limited company by a special resolution of the members dated July 14, 2006.
ISO 9001:2000 certified company.
Strength
It is a Ranbaxy promoter Group Company.
Equity Research Team, one of the best in market, which constantly track the pulse of the market and provide timely investment advice free of cost.
Weakness
Lack of sufficient branch-offices for speedy delivery of services.
Lack of awareness among customers because of non- aggressive promotional strategies (print media, newspapers, etc).
Lesser emphasis on customer retention.
Opportunities
Can easily tap the retail investors with small saving through promotional channels like print media, electronic media, etc.
More and more small investors are entering into Share Market.