29-05-2012, 05:02 PM
A study of sales promotion strategies of Television companies with specific reference to LCD T.V. at Amravati
INTRODUCTION:-
The effect of buyer belief in good luck on the propensity to select a sales promotion strategy involving a lucky draw (e.g., sweepstakes) is investigated using a sample of 699 individuals in Hong Kong. Using subscales from Darke and Freedman's (1997b) Belief in Good Luck Scale, it is found that a belief in being personally lucky is associated with selecting a lucky draw over other sales promotions options, but that a general belief in the phenomenon of luck is not. Moreover, it is found that perceived utility of the lucky-draw prize is consistently associated with the option to select a lucky draw over other sales promotion strategies. © 2008 Wiley Periodicals,
Objectives of study :-
To know effect of sales promotion strategies on people toward LCD Television.
To know in which segment LCD T.V. are mostly preferred.
Research problem :-
Define rearch problem allowed the resercher to focus on the how, what, which, who, where, why, when, question needed to guide the formulation or reaserch objective.The research problem find out the impact of Advertisement on buyer’s of branded shoes at Amravati. The research is carried out.
Scope of Study :-
A research can be based on impact of Advertisement on buyer’s of branded shoes at Amravati.
Also based on how this type of Advertisement can create an effect on people’s mind. The survey has the aimed to find out impact of Advertisement of branded shoes on customer for buying branded shoes (Reebok, adidas). In this survey opinion of 100 people from Amravati city has been done.In this reasearch the researcher has more focus on branded shoes rather than other local shoes.
Research Methodology.:-
1) Research Design:-
Exploratory Research.
2) Sources of Data collection :-
Primary Sources of Data Collection used are:-
A) Questionnaire.
B) Direct information from customers.
Secondary source of Data Collection used are:-
A) Web sites
B) Books
C) Magazines
3)Sample Design :-
o The sample size has been 100 customers in Amravati city.
4)Sampling Technique :-
The design of the sample is as follow:-
Sample type:-
Probability sampling.
Non probability sampling.
5)Data Analysis :-
• Data analysis includes statical representation of market each year.
• Data includes the use of branded shoes each year.
• Balance sheets of the recent years.
Limitation:-
Due to certain issues the researcher has gained certain limitation these limitation are as follows :-
1) The universe being large,the study will be restricted to amravati city only.
2) The sampling size is 100,is small so the sample may not be truly representative of the population.
3) The period of study is limited i.e. 1 year.
Conclusion :-
Being the vital part of research some conclusions are drawn with the help of data collection and its interpretation.
• Most of the consumer gets influence by the such type of promotion strategies for purchase LCD Television.
• The consumer motivate and aware about the benefits of LCD T.V. and take purchase decision.