21-03-2014, 12:03 PM
A study on analyzing levels of At KFC, City Centre, Siliguri
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Introduction
Although committed and loyal employees are the most influential factor to becoming an employer of choice, it's no surprise that companies and organizations face significant challenges in developing energized and engaged workforces. However, there is plenty of research to show that increased employee commitment and trust in leadership can positively impact the company's bottom line. In fact, the true potential of an organization can only be realized when the productivity level of all individuals and teams are fully aligned, committed and energized to successfully accomplish the goals of the organization.
As a result, the goal of every company should be to improve the desire of employees to stay in the relationship they have with the company. When companies understand and manage employee loyalty - rather than retention specifically - they can reap benefits on both sides of the balance sheet i.e., revenues and costs.
On the revenue side of the balance sheet, loyal and committed employees are more likely to go "above and beyond" to meet customer needs and are highly motivated to work to the best of their ability.
On the cost side, loyal employees stay longer, resist competitive job offers, do not actively look for other employment and recommend the company to others as a good place to work. These four behaviors positively influence the cost side of the balance sheet.
Definitions of Employee Satisfaction:
The term Employee Satisfaction was brought to limelight in 1935.the studies conducted prior to 1933 by Hoppock observed that Employee Satisfaction is combination of psychological, physiological and environment circumstances that cause a person to say “I am satisfied with my job”.
Some of the definitions of Employee Satisfaction:
1. Employee satisfaction is defined as “a pleasurable or positive emotional state resulting from the appraisal of one’s job or job experience”.
2. Employee satisfaction is “a set of favorable or unfavorable feelings with which employees view their work”.
3. Employee Satisfaction will be as “the amount of overall positive affect (or feelings) that individuals have towards their jobs.
OBJECTIVES & SCOPE OF THE STUDY
Objective:
. Primary:
Since this has been a startup company entering into second year, it wanted to check out levels of satisfaction before coming up with new policies to take future course of actions. I was given the task to understand the various aspects related to Employees satisfaction in the organization.
Halcyon also wanted to make out an external survey in indentifying the benefits other company offers to its Employees and compare those things along with the benefits offered by the company.
Organization also wanted to know Employees understanding of company’s mission and vision statement.
Company also wanted to check Employees satisfaction levels with their team leaders, with the Management and within the team members.
Company profile
KFC (Kentucky Fried Chicken)
KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken
KFC is an "American icon", with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company which also owns Pizza Hut and Taco Bell.
KFC was founded by Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders was one of the first people to see the potential of the restaurant franchising concept, with the first "Kentucky Fried Chicken" franchise opening in Utah in 1952. The franchise popularized chicken in the fast food industry, thereby diversifying the market and challenging the dominance of the hamburger. Marketing himself as "Colonel Sanders", he became a legendary figure of American cultural history, and his image is still prominently used in KFC branding.