12-02-2016, 03:42 PM
Attitude
A learned predisposition to behave in a consistently favorable or unfavorable manner with respect to a given object.
Function of attitude
Utilitarian
Ego-defensive
Value-expressive
Knowledge
Utilitarian function:
When consumer carry an attitude partly because of brand’s utility. When A product has been useful or helped us in the pas , our attitude toward it tends to
Be favorable.ex: adv. of Detol.