21-05-2014, 03:20 PM
AROMA MILK
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INDUSTRIAL PROFILE
SRI MAHALAKSHMI dairy was founded by Mr. R. Ponnuswamy, Chairman and Managing Director of the Aroma Sri Mahalakshmi Group of Food industries in the year 1972 and our brand Name AROMA MILK is a house hold name in the city of Coimbatore and Tiruppur. Sri Mahalakshmi dairy had a humble beginning in 1972 in a small village called a Telugupalayam, nearby Coimbatore. The dairy was started with an ideological goal to serve the poor and economically weaker dairy farmers of Coimbatore Dist. and nearby Tiruppur dist. From the time the dairy started, it has served the farmer community with complete dedication and affection. The farmers have developed an ever increasing loyalty to this organisation which is reflected in the yearly growth rate of the company.
ORGANISATION PROFILE:
The Sri Mahalakshmi pattern is a three- tier structure consisting of the producers societies at the village level, which collect the milk from producers daily and pay them; the district level producers unions (a representative body of the village societies) which provide the inputs required by the farmers including artificial insemination, veterinary services and the supply of feeds; and a federation of the unions of the state level, which manages the dairy with the help of elected representative of the districts unions. On behalf of the unions, the federation undertakes the collecting marketing of milk and milk products attending to quality control. The role of the government is to supervise, guide and encourage the co-operatives.