31-07-2012, 12:21 PM
ASIAN PAINTS
21323599-Asian-Paints.ppt (Size: 1.05 MB / Downloads: 58)
Profile of products
Wall Paints
Apcolite Royale Emulsion, Tractor Washable ,Apex Exterior, Apcolite Finishes(interior).
Metal Paints
Apcolite Synthetic Enamel paints,
Wood Finishes
Apcolite Wood Varnish, Wood Finishing (Matt & Glossy), Touchwood Finishes
Automotive paints
Apca NC Automotive,Krilo Acrylic Paint
Promotion
APIL Emulsion brand Royale Competed with ICI Dulux Velvet touch in Discounting the products(3-10 Rs per litre on Emulsion Paints).
APIL offered 1151 Different Shades.
Advertising Budget Increased Annually.
Urban Customers-Light Colours
Rural Customers- Dark Colurs
Touch Screen Facilities in shops to see the Colour Texture
APIL Ventures & Technology
APIL has Joint Ventures abroad in
FIJI,Tongo,Solomon Islands
Vanuata, Queensland in Australia
Technological Collaboration with Japan Nippon Co Ltd.,
Asian Paints Research & Development Has acquired the Reputation of being Finest in South Asia.
Solutions and Recommendations
Vendor Development
Promote Vendors in supplying the raw Materials Rather than Importing.
Develop suppliers in supplying basic ingredients for paints(pthalic anhydride, Resins)
During Monsoon Seasons
Increase Exports to More countries (Already Captured exporting to 22 markets-Asia Pacific,Middle East,Africa)
Pricing Strategy-Due to more Excise duties
Penetration pricing
Destroyer pricing
Target Pricing