31-10-2014, 02:17 PM
Abstracts: “Ad Server” describes the technology and service that places advertisements on websites. Ad server provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. An ad server is a specifically a web server, which stores advertisements used in online marketing and delivers them to website visitors. The purpose of ad server is to deliver targeted ads that match the website visitor's interest. Ad server also performs various other tasks like counting the number of impressions/clicks for an ad campaign and report generation, which helps in determining the release of information for an advertiser on a particular website.