25-08-2017, 09:32 PM
Airlines Industry
airlineindustrymarketingppt-100216075651-phpapp02.ppt (Size: 5.2 MB / Downloads: 137)
What is Service Marketing?
Services are distinguished from products mainly because they are generally produced at the same time as they are consumed and cannot be stored away or taken and enhanced marketing mix need to be deployed .
Its not about simply reaching about to customers with the right service. But, its also about creating that right desire to possess service.
AIRLINES AS A SERVICE INDUSTRY
The Airline industry came into existence during the 17th centuries.
Origin of Indian aviation industry can be traced back to the year 1912.
Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries
Product Mix
Giving a Feel For The “Product” Inside a Service Wrapper .
Consumers are demanding not products, or features of products but the benefits they will be offered.
The airline product includes of two types of services:
1. On the Ground Services.
2. In-Flight Services.
Promotion Mix
Advertising- keep in mind the image of the country,
tourist attraction, cultural heritage
Publicity- Travel agent, PRO, media people
Sales promotion- Tour operators, frontline staff