26-08-2013, 04:56 PM
Amul Anand Milk Union Limited
Amul Anand .ppt (Size: 1.52 MB / Downloads: 19)
Introduction
Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.6 million milk producers in Gujarat, India.
Business Model
Every day Amul collects 7 million of milk from 2.6million farmer (many illiterate), Convert there milk into branded, package products and delivery good to over 500,000 retail outlet across the India
Its supply chain one of the most complicated in India
What are the Segmentation
Wide range of product categories caters to consumer across all market segment. for example, Amul kool as target at children, while teenager prefer kool café
Low price range to High range
Targeting
Changing Retail environment
Young and Children
High profile location like—Amul are today present on campuses of Infosys parlor, Wipro, IIM-A, IIT-B, Temples, Metro Rail and Railways station
Diabetes customer
Intelligent Marketing
One of the most conservative FMCG estimative GCMMF spends a mere 1% of its turnover on promotion
GCMMF has written and re-written rules of the game
Amul Butter girl is one of the longest run ad campaigns in country for 41years
Compaigh using like Amul star voice of India
Conclusion
Using very good Strategy for selling the product .
For all segment of Product’s are available