01-09-2012, 10:18 AM
An In-depth Analysis on Big Bazaar retail outlet (Koramangla) In Bangalore Metropolitan Area
An In-depth Analysis.doc (Size: 1.23 MB / Downloads: 46)
Executive Summary
This project is a study of Big Bazar Operation parameters (OP) in Kormangla, Bangalore and the overview of the factors on which a efficiency of stores depends.
Other than general overview of the current operations parameters, the project aims to look into the details of how a floor area is being used by the stores to increase their profit or earnings, thereby increasing the productivity and efficiency of the outlets.
Based on the findings of a Six-week study, this report identifies certain loopholes in the merchandising policy as well as in outlets policy.
Finally, the report provides possible solution to the above problems in the form of recommendation as well as certain suggestion for more optimal use of outlet.
Objective of the study:
• To know the organized retail segment in Bangalore.
• To understand how they are managing their operations in super stores.
• To analyze the daily Sales of the Store and to understand about the product movements.
• To analyze the number of Customers visited the store/Footfall per day
• To analyze number of Bills/ transactions per day
• To understand the Conversion percentage
• To analyze average value per bill
• To analyze average value per piece
• To analyze average piece per bill
• To analyze average Sales per square feet
• To understand the brand and the price preference of the store
SCOPE OF THE STUDY
The scope is limited to the extent of the place, time, organization and their information collected during the project. It is done as a part of academic study. The scope o f the study limited to information supplied by the Department Head and information collected by standing order and settlement copies of the company.
The information collected is limited to the academic knowledge gained by the student during the study of the course.
The study is confined only to Big Bazar (Kormangla), Bangalore.
The study is not proposed to be an expert study as it was done by a student for the purpose of a partial fulfillment of the course is the planned training, which is an
integral part, in completion and reward of MBA.
Glimpse of Big bazaar
Big Bazar Retail (India) Limited, is India's leading retail company with presence across multiple lines of businesses. The company owns and manages multiple retail formats that cater to a wide cross-section of the Indian society and is able to capture almost the entire consumption basket of the Indian consumer. Headquartered in Mumbai (Bombay), the company operates through 5 million square feet of retail space, has over 331 stores across 40 cities in India and employs over 17,000 people. The company registered a turnover of Rs 2,019 crore for FY 2005-06.
Big Bazar Retail forayed into modern retail in 1997 with the launching of fashion retail chain, Big Bazar in Kolkata. In 2001, it launched Big Bazaar, a hypermarket chain that combines
the look and feel of Indian bazaars, with aspects of modern retail, like choice, convenience and hygiene. This was followed by Food Bazaar, food and grocery chain and launch Central, a first of its kind seamless mall located in the heart of major Indian cities. Some of its other formats include, Collection (home improvement products), E-Zone (consumer electronics), Depot (books, music, gifts and stationary), ALL (fashion apparel for plus-size individuals), Shoe Factory (footwear) and
Blue Sky (fashion accessories). It has recently launched its retailing venture, futurebazaar.com.
The group's subsidiary companies include, Home Solutions Retail India Ltd, Big Bazar Industries Ltd, Galaxy Entertainment and Indus League Clothing. The group also has joint venture companies with a number of partners including French retailer Etam group, Lee Cooper, Manipal Healthcare, Talwalkar's, Gini & Jony and Liberty Shoes. Planet Retail, a group company owns the franchisee of international brands like Marks & Spencer, Debenhams, Next and Guess in India.