11-06-2014, 04:24 PM
Analysis of Consumer Buying Behavior in regard to Dairy Products in Kosovo
ABSTRACT
This survey was carried out by the
Department of Livestock and Veterinary Sciences, Agriculture Faculty of Prishtina, Kasovo
during 2007. Interviews of 304 respondents were conducted in super-markets (677) and
mini-markets (397) and later 23 interviews were completed in green market mainly for
Sharri cheese and curd. To study the reasons for choosing milk products upon supply, a
coding approach from 1- 5 was used (1 = very important; 2 = highly important; 3 = average;
4 = less important; 5 = not important). Perception of consumers about dairy products was
assessed using different variables i.e. habits, trust, price, quality, package, age of consumer,
origin of product, type of shop, brand and gender of consumer. It was conclusion after
analysis that the packaging has great effect on the purchase of dairy products.