30-11-2012, 04:02 PM
Assignment Of Management Information System
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List and describe the eight unique features of e-commerce.
1. E-commerce technology is ubiquitous, meaning that it is available just about everywhere a computer can connect to the Internet.
2. It has global reach, permitting commercial transactions to cross cultural and national boundaries far more conveniently and cost effectively than is true in traditional commerce.
3. It operates according to universal standards shared by all nations around the world, where as most traditional commerce technologies differ from one nation to the next.
4. It provides information richness, enabling an online merchant to deliver to an audience of millions complex and rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies, such as radio, television, or magazines.
5. It is interactive, meaning it allows for two-way communication between merchant and consumer and enables the merchant to engage a consumer in ways similar to a face-to-face experience but on a much more massive, global scale.
6. It increases information density (the total amount and quality of information available to all market participants).
Name and describe four business trends and three technology trends shaping e-commerce today.
Answer-
The top business & technology trends shaping the e-commerce today
Ecommerce is changing rapidly, and consumers are expecting more from your site. Embracing modern techniques can invigorate your business while allowing for increased growth in sales. The 10 strategies below will help supercharge your ecommerce efforts.
Dynamic personalization (otherwise known as collective intelligence)
Your site is collecting analytics data from thousands of visitors every day, and has been for years. How much of this data are you utilizing? Dynamic personalization puts it to use, immediately and with surgical precision. When a customer visits your site - without even logging in - a shopper's persona is defined within a few interactions, and business rules are applied to surface relevant content and functionality. Dynamic personalization providers such as Bay note and Rich Relevance can provide the tools to best serve your customers' individual interests and shopping habits.
Social network integration
Social networking isn't exactly new, but social shopping imperatives are constantly evolving. At the most basic level, integrating a "share" button that enables users to share your content to their favorite social networking destinations is a good first step, as is integrating Facebook “like" button functionality. At a slightly higher level of customization and effort, there are login and review/ratings integration tools such as Facebook Connect. Sites like Social Commerce Today stay on top of social shopping trends and provide more robust examples of retailers leveraging social shopping integrations.
Mobile sites
Over the past year, we have seen massive increases in traffic and transactions completed at client mobile sites. The age of the mobile site is truly upon us. Mobile consumers have different needs than users browsing on the desktop, and mobile devices have their own set of capabilities and limitations. A dedicated mobile site experience is a must for progressive ecommerce retailers.
Location-based tie-ins
The GPS capabilities of mobile devices usher in a new era of exciting location-based cross-channel promotion capabilities. Examples include promoting products that were shopped for online when the shopper is in proximity to a physical store, pushing promotions available at nearby physical locations, and providing interactive directions and pickup and availability notifications for previously viewed items. Apps like Foursquare allow you to extend your reach by pushing promotions and specials and rewarding repeat shopping.