24-12-2012, 02:12 PM
BARKATULLAH UNIVERSITY, BHOPAL SYLLABUS FOR ENTRANCE TEST FOR PH.D. IN MANAGEMENT
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1. Fundamentals of Management:-
Management- Overview, Functions, Nature and Significance; Evolution of
Management Thought – Taylor, Fayol, Elton Mayo, FC Bernard, Likert and
Webber (Theories of Management); Recent Trends and Future Challenges of
Management. Planning – Concept, Importance, Types and Process.
Strategic Management – Overview and Process; MBO, Organizing -
Principles, Structure, Process, Importance. Directing and Controlling –
Motivation, Morale and Productivity, Leadership, Communication.
2. Marketing Management:-
Nature and scope of Marketing, The Marketing Environment and
Environment Scanning. Marketing information system and Marketing
research, Understanding Consumer and Industrial markets, Market
segmentation, Targeting and positioning.
Product decisions, Product mix, product life cycles, new product
development, branding and packaging decisions, Pricing Methods and
strategies. Channel management-selection. New issues in marketing-
Globalization, Consumerism, Green Marketing, Legal issues.
3. Financial Management:-
Aims and Objectives of Financial Management; Financial Analysis and
Control. Investment and Capital Structure Decisions, Instruments of Long
Term Finance. Optimum Capital Structure. Basics Concept of – Budget
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Budgetary Control. Methods of Capital Budgeting. Management of Working
Capital. Dividend Policy.
4. Human Resource Management:-
Concepts and Perspectives on Human Resource Management; Human
Resource Management in a changing Environment; Human Resource
Planning. Career and Succession Planning; Job Analysis and Job Description.
Induction; Manpower Training and Development. Performance Appraisal; Job
Evaluation & Wage Determination, Employee Welfare; Industrial Relations
& Trade Unions; Dispute Resolution & Grievance Management.
5. Business Policy, Strategic Management & Production
Management:
Business Policy as a field of Study: General Management Point of View;
Vision; Mission, Objectives and Policies, SWOT Analysis; Tools and
Techniques for Strategic Analysis; Impact Matrix; Industry Analysis; Concept
of Value Chain; Framework for Analysing Competition Advantage of a firm.
Nature and Scope of Production Location; Types of Manufacturing Systems
& Layouts; Material Handling – Principles Production Planning and Control.
Capacity Planning – Models; Process Planning, Aggregate Planning
Scheduling, An Overview of Material Management, Material Planning and
Inventory Control. Industrial Safety; Total Quality Management.