06-11-2012, 06:15 PM
To understand the challenges for customer prospecting with reference to Life insurance
To understand the challenges for customer.doc (Size: 475.5 KB / Downloads: 32)
INTRODUCTION
In today’s cut throat competition we all are aware that every organization is trying to increase their customer base through selling their product and for this selling we want customer and for this selling we want customer and for this every organization undertaking one activity that is called Customer Prospecting. Simply, customer prospecting means to search or find out any individual or group for buying our products, which should be fulfill his needs and wants. Effective prospecting is a critical component of sustainable sales success. However, prospecting is not selling. You may be a well-trained and/or experienced salesperson. But your training may not have included prospecting. Or perhaps you never prospected at all.
The output of prospecting is a list of qualified leads that may buy your product or service. Selling begins only after a lead is categorized as qualified.
METHODOLOGY
1) Selection of title – Title of this report is influenced by the problem facing by the insurance industry regarding customer prospecting.
2) Interpret the data by using the tool like Microsoft excel sheet, and on the basis of requirement use statistical tool like correlation – whatever primary data we collect it will be tabulate in excel sheet.
3) Collect the primary data and secondary data.
4) As per analysis some observation will be made and to accomplish the objectives of the study.
5) As per analysis and interpretation of collected data conclusions will be dra
WHAT IS METHODOLOGY
Methodology, unlike method (which systematically details a given procedure or process), does not describe specific methods despite the attention given to the nature and kinds of processes to be followed in a given procedure or in attaining an objective. When proper to a study of methodology, such processes constitute a constructive generic framework; thus they may be broken down in sub-processes, combined, or their sequence changed. As such, methodology may entail a description of generic process or, metaphorically, may be extended to explications of philosophically coherent concepts or theories as they relate to a particular discipline or field of inquiry. By similar reasoning methodology refers to the rationale and/or the philosophical assumptions that underlie a particular study or a particular methodology (for example, the scientific method). In scholarly literature a section on the methodology of the researchers is typically de rigueur.
Research Methodology refers to a back philosophy of research. As an example of methodology in theoretical work, the development of paradigms satisfies most or all of the criteria for methodology. A paradigm, like an algorithm, is a ‘constructive’ framework, meaning that the so-called construction is a logical, rather than a physical, array of connected or intercalated elements.
SAMPLING
Sampling is that part of statistical practice concerned with the selection of a subset of individuals from within a population to yield some knowledge about the whole population, especially for the purposes of making predictions based on statistical inference.
Researchers rarely survey the entire population for two reasons (Adèr, Mellenbergh, & Hand, 2008): the cost is too high, and the population is dynamic in that the individuals making up the population may change over time. The three main advantages of sampling are that the cost is lower, data collection is faster, and since the data set is smaller it is possible to ensure homogeneity and to improve the accuracy and quality of the data.
Each observation measures one or more properties (such as weight, location, color) of observable bodies distinguished as independent objects or individuals. In survey sampling, survey weights can be applied to the data to adjust for the sample design. Results from probability theory and statistical theory are employed to guide practice. In business and medical research, sampling is widely used for gathering information about a population.