08-05-2014, 04:54 PM
Brand Awareness and Customer Preferences for FMCG Products in Rural Market: An Empirical Study on the Rural Market of Hyderabad Karnataka Region
Brand Awareness and Customer .docx (Size: 12.45 KB / Downloads: 17)
ABSTRACT
The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Hyderabad Karnataka Region is not an exception to it. To examine the validity of this general statement that is being discussed day in and day out by the researcher, market managers, producers, consumers, advertisers, etc., Research Paper on brand awareness in rural area of Fast Moving Consumer Goods in Hyderabad Karnataka Region of Karnataka is taken up.