30-05-2012, 04:18 PM
Brand awareness of Spencer’s and its comparative analysis with Big Bazaar and other retail organizations in Lucknow city
Brand awareness of Spencer’s .pptx (Size: 498.05 KB / Downloads: 32)
Introduction to the Retail Industry
India retail industry is the largest industry in India, with an employment of around 8% and contributing to over 10% of the country's GDP.
It is the largest employment provider after agriculture industry.
Overview
Spencer’s Retail deals with food, apparel, fashion, electronics, lifestyle products, music and books.
It also offers services such as gift vouchers and easy loans in association with CitiFinancial Consumer Finance India Ltd.
Company Profile
Spencer's retail is the largest* supermarket chain in India.
It operates through over 350 stores.
Spencer's offers its customers a customized and convenient
shopping experience in 5 different formats.
1. Spencer's Express
2. Spencer's Fresh
3. Spencer's Daily
4.Spencer's Super
5. Spencer's Hyper
Vision
To “build Spencer’s as the most professionally managed retail business in the country through:
Excellence in all operating process;
Nurturing and facilitating a learning and growth culture;
Building a unique retail experience for the customers”.
Mission
Strives to exceed the aspirations of its customers for a healthy and fulfilling lifestyle by providing:
The most innovative customer goods and delectable taste experience.
The ultimate shopping experience.
Unbeatable value.
The “next” place away from home or office to relax and indulge themselves.
Research Methodology
In collecting requisite data and information regarding the topic selected, I went to the outlets of Spencer’s, Big Bazaar & Vishal Mega Mart of Lucknow city and collected the data.
Survey design:
Data were collected at a single point of time.
Sample of population was selected on the basis of convenience.
Sample Size and Design:
A sample of 100 peoples & 3 stores was taken on the basis of convenience. The actual customers were contacted on the basis of random sampling.