07-07-2012, 12:58 PM
Business Plan for pharma products
Business Plan.docx (Size: 1.59 MB / Downloads: 44)
Executive Summary
Pharma online.com is focused on online grocery retail business. It plans to connect millions of household customers with distributors. Pharma online.com is an online portal available 24 X 7 to the internet friendly customers. It is a virtual online market place facilitating easy buying and selling of Pharma products. aims to tap the growing Indian consumer goods market. Pharma online.com plans to start with its presence in six major cities in India namely Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad and then increase its regional base to more cities in India.
This business plan talks about the company information in terms of Vision, Mission, Objectives, and Values. This document describes the basic business model describing the categories of business, details of the processes and salient features.
The operations describe the operations, logistics involved and the SCM in details. How we optimize it to give best value to the customers. It also talks about the inventory management and type of operations model we use.
. Company Information
Pharma online.com is focused on online grocery retail business. It plans to connect millions of household customers with distributors. It is an online portal available 24 X 7 to the internet friendly customers. It is a virtual online market place facilitating easy buying and selling of pharma products.. aims to tap the growing Indian consumer goods market. plans to start with its presence in six major cities in India namely Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad and then increase its regional base to more cities in India.
. Business Model
Pharma online.com is a common platform where the distributors, retailers and wholesalers can supply to the needs of the household customers. Pharma online.com enables a greater market reach to the suppliers and convenience to the customers.
How we managed our inventory
This is a key term in terms of cost effectiveness. It is the direction and control of activities with the purpose of getting the right inventory in the right place at the right time in the right quantity in the right form at the right cost.
We optimized our supply chain by keeping the inventory level very low by using certain techniques such as fluctuation inventory, lot size inventory & cost of placing orders. We are maintaining lower inventories from the 2 hour & 6 hour time slots because these orders are smaller in quantities and carry lower inventory costs.
. Marketing Strategy
Pharma online.com is first of its kind in India. It targets a niche category of customers with specific needs. The needs of the market which was unattended by traditional practices are needed to be catered. First there must be an awareness spread across the population for converting the needs to demands. The marketing strategy is made to sustain the business. Pharma online.com is a disruptive technology destined to topple the traditional practices. The marketing strategy will be aligned with the vision and mission to reach our objectives