06-09-2012, 11:59 AM
Business Process Analysis of Kotak Securities at Lucknow
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INTRODUCTION
Practical knowledge is an important suffix to theoretical knowledge. One cannot merely depend upon the theoretical knowledge. Classroom lectures make the fundamental concept of management clear. They also facilitate the learning of practical things. However, classroom lectures must be correlated with the practical training situations. It is in the sense that practical training in a company has a significant role to play in the subject of business management. Market research is indeed an ancient art, it has been practiced in one form of the other since the day of Adam & Eve. Its emergence is of relatively recent origin for success of any business & with in this relatively short period it has joined a carry great deal of importance.
Management in India is heading towards a better profession as compared to other professions. The demand for professional manager is increasing day by day. To achieve profession competence manager ought to be fully occupied with theory and practical exposure of management. A comprehensive understanding of the principle will increases their Decision making ability and sharpens their tools for this purpose. As an essential part of our course, I got the privilege to have training in kotak securities Ltd. (A member of NSE and BSE of India) the work has carried over a span of 2 months. My job profile includes making customer relation in Lucknow for the opening of trading & Demat A/c. and to know customer views about our services and about investment in stock market.
HISTORY OF THE COMPANY
The Kotak Mahindra group was born in 1985 as Kotak capital management financies ltd. Uday Kotak, Sindey A.A Pinto promoted the company. Industrialists Harish Mahindra and Anand Mahindra Took a stake in 1886 and that’s when the company changed its name to KOTAK MAHINDRA FINANCE LIMITED.
1986: Kotak Mahindra Finance Limited starts the activity of bill discounting.
1987: Enters the base and hire purchase market.
1990: Auto finance division was started.
1991: Investing banking was started.
1992: Enters funds syndication sector.
1995: Brokerage and distribution businesses incorporated into a separate company Kotak Securities.
1996: The auto finance business was hived off into a separate company- Kotak Mahindra Primus Limited, for financing ford vehicles.
1998: Enters the mutual fund market with launch of Kotak Mahindra Company
2000: Kotak Mahindra ties up with old mutual for the life4 insurance business. Kotak Securities launches kotaksecurities.com- its online broking site.
2003: Kotak Mahindra finance Limited converts to bank
Main areas of business Kotak Securities are :-
• Institutional broking business
• Private client group
• Client money management
• Retail distribution of financial products
• Depository services
• Online trading
Institutional broking business:-
This service primarily covers secondary market broking. It caters to the needs of foreign and Indian institutional investors in Indian equities Kotak Securities institutional business also incorporates a comprehensive research cell with sect oral analysts who cover all the major areas of Indian economy.
Private client group:-
Private client group is a special investment division for high net worth individuals. Nonresident Indian investors, trust corporate and banks the investments product
range at private client group is among the widest in the country and covers debt and equity, mutual funds and specialized structured investment products.
Client money management:-
This division provides professional portfolio management services to high net worth individuals and corporate. Efficient fund management is maintained at all times as well as complete accountability and transparency. Its expertise in research and stock broking gives it the right perspectives from which it provide its clients with investments advisory services that benefit the clients.
Retail distribution of financial products
Kotak Securities has a comprehensive retail distribution network, comprising about 7000 agents, 13 branches and over 20 franchisees across India. This network is used for the distribution and placements of a range of financial products that includes company fixed deposits, mutual funds initial public offerings, equity and small saving schemes.
Depository services:-
Kotak Securities is a depository participant with national securities depository limited for trading and settlement of dematerialized shares. Since it is also in the broking business investors who use its depository services get dual benefit.
Online trading:-
Kotak Securities online broking service kotaksecurities.com offers services for retail investors who like to trade on net its unique product offering securities as margins and its market watch facility with real time prices combined in an order facility not offered by and other web site at present.