29-05-2012, 12:32 PM
Business plan Of FRIENDS Paper Bags Pvt. Ltd
Business-Plan-report.docx (Size: 288.4 KB / Downloads: 48)
Why Paper Bags?
Paper bags are gradually replacing the plastic bags from the market in India. Plastic bags are cheap but they cause much destruction to the environment. For this reason more and more companies in India are offering paper bags to their customers for carrying purpose. Paper bags look more attractive and they come in a variety of shapes, size, colour and design. Paper bags are preferred more today because it makes a style statement and adds to your appearance. In addition to that, paper bags can carry a lot more weight than plastic bags. Production of paper bags due to following reasons:
Eco-friendly
Increasing awareness of hazards of plastic
Ban imposed on plastic bags in many states
Current fashion trend
Executive Summary
• Company: Friends Paper bag Pvt. ltd
• Product: Paper bags
• Clients: Malls, Departmental stores, Super Markets, Gift shops And Kirana stores etc.
• Promoters :5
• Contribution: Rs. 8,00,000 per investor.
• Target market: Metros in India. Starting with Mumbai and slowly expanding to others.
• Projected sales: 14,40,000 units for (2012-13)
Company Profile
Vision
To become a proactive, integral and responsible member of our environment and community, making us a strong national supply base for best class products.
Mission
To constantly grow the customers by designing superior and cost effective product through contribution of ideas.
Objectives
To become the first entrant in this new business.
To achieve the maximum market share before the competitors are falling in the line.
Product Profile
Products range:
• The bags of six sizes are being manufactured,
• Size ranges from; 12”×18” to 24”×36”.
• We can also manufacture bags according to the customers’ specifications & requirement.
Product quality:
• Manufacturing superior quality products.
• Purchases reputed supplier.
Product price:
• Our price range is between 7.5 to 10 Rs.
MARKETING PLAN:
SUMMARY
Target the big cities of India like Mumbai, Delhi, Bangalore, Chennai, Hydrabad and Calcutta.
Consumer acceptance and brand recognition are the major barriers
USP is excellent service, quality products at a reasonable price, transportation network and sales force capabilities
SWOT
Strength:
Products of low cost with high quality.
Dedicated & punctual staff.
On time delivery.
Favorable access to distribution networks.
Weaknesses:
Entry in the market
Inexperience i.e. lack of experience in the market
High cost structure.
Limited area of operation.
Opportunities:
Scope of export leads to expanding of business
Covering a large market.
Changing of lifestyle/fashion.
Environmental conscious customer.
Threats:
Large number of competitors.
Threats of substitute product.
Highly sensitive & volatile market.
New regulation.
Target market:
Our customers would be malls, multiplexes, hypermarkets, supermarkets, departmental stores, speciality stores, gift shops etc.
Marketing mix:
Products
• Paper shoulder bags: These are offered in the pyramid shape and can be folded easily. These bags are enough spacious to contain personal belongings.
• Paper shopping bags: These are designed beautifully with flowery designs on outside surface. Suitable for ladies and girls, these bags can give fashionable and trendy look to the customers.
• Paper carry bags: These are offered in pink fabric, which enhances the look of the bag. Our products are eco-friendly and go well with salwar kurta, jeans top, saree and other outfits also.
• Paper handbags: These bags are designed beautifully in white and pink paper. We offer these bags in long size which make them capable to carry more things.
• Paper gift bags: These bags are available in the heart shape. Crafted beautifully, It is perfect gift for giving someone special to express your love.
• Paper wine bags: These are specially designed to hold wine bottles tenderly. Offered in long size, these are available in fascinating colours.
price
• Our price range is between 7.5 to 10 Rs.
Place
Cities like Mumbai, Delhi, Bangalore, Chennai, Hydrabad and Calcutta.
Promotion
• Discounts
• Word of mouth and Friends’ network
• Credit to customers
• Catalogs
• Coupons
• Advertisement:
• Through public relations
• Through print media and Hoardings