14-04-2014, 02:09 PM
CAFÉ COFFEE DAY VALUES- PRISM
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COMPANY HISTORY
Amalgamated Bean Coffee Trading Company Limited (ABCTCL) is an entrepreneurial venture of Chairman, Mr. V. G. Siddhartha. His passion for coffee coupled with the opportunity provided by the deregulation of The Coffee- Board in 1993 created the perfect timing for the launch of this company. Their visionary Chairman could foresee the demand for Indian coffee abroad and ABCTCL began exporting coffee to coffee connoisseurs across USA, Europe & Japan. The "Coffee Day" as brand was born in the year 1994. In the year 2000, Coffee Day exported more than 27, 000 tones of coffee valued at US$ 60 m and for the second time in a short span of 7 years retained its position as the largest coffee exporter of India. In this short journey of 12 years, the company has grown into six divisions and has overtaken one milestone after another without looking back. Mr. V. G. Siddhartha has a vision to further expand ABCTCL in the domestic and overseas market.
COMPANY BACKGROUND
Coffee Day sources coffee from 5000 acres of coffee estates, the 2nd largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters with clients across USA, Europe & Japan.
With its roots in the golden soil of Chickmaglur, the home of some of the best Indian Coffees and with the vision of a true entrepreneur nurturing it, Coffee Day has its business spanning the entire value chain of coffee consumption in India.
The following are ABCTCL 6 divisions:
Exports - India's largest coffee exporters. Currently export over 30000 tonnes of green coffee per annum, i.e 15% of India's coffee exports. They have also ventured into specialty coffee exports.
Coffee Day Fresh and Ground- Maior player in the roast & ground filter coffee segment. It provides a unique assortment of blends at affordable prices. The coffee is freshly ground in front of the customer and sold to him.
Cafe Coffee Day - It is a place where customers come and rejuvenate themselves. It is a meeting place for the young and the young at heart. In the café Hot and Cold coffee as well as merchandise are sold to the customers.
Coffee Day Vending – To serve the man on the move who though hurry does not have to compromise on quality of coffe he drinks. Coffee Day has its vending machine placed in vendor outlets in major cities.
Coffee Day Express – Bridges the need gap between the leisurely cuppa and the bite at the café and a quick drink at the vending point. In this segment you would notice kiosks strategically positioned where a customer can not only drink coffee but also grab a quick bite on the move.
Coffee Day 'Perfect'- For mass-in-home consumption section where filter coffee is consumed everyday. The filter coffee is sold in packaged form to the customers.
AWARDS AND ACCOLADES
Cafe Coffee Day was named Food Services Retailer of the Year and Exclusive Brand Retailer of the Year at the 1st ICICI Bank Retail Excellence Awards function in 2005.
Cafe Coffee Day was rated the No. 3 food services brand in Business World and Brand Equity surveys in 2004.
Cafe Coffee Day was ranked as the 3rd best" Retail F 6t B" chain in India in the Brand Equity survey in 2004.
Mr. V.G. Siddhartha, Chairman (Amalgamated Bean Coffee Trading Company Limited) received the " Economic Times - Entrepreneur of the year 2003 "award.
Cafe Coffee Day has had a hat trick victory in the India Barista Championship. For 3 years in a row, 2002, 2003, 2004 CCD has won all the top awards and its representative has gone on to represent India at World Barista Championships, winning silver medal in 2002 and 5th place in 2004 for the country.