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INTRODUCTION:
Carbonated soft drinks constitute the major category in “Aerated Soft Drinks”, the other two
categories being juice based soft drinks and squash, sharbat and syrup. Various types of soft
drinks including orange, lime and lemon based drinks as well as soda water fall in the category of
aerated soft drinks. These water drinks consist of water, carbon-di-oxide, colour, additives and
preservative. In a tropical country like India, which has oppressive summers, there is substantial
market for aerated soft drinks.
MARKET POTENTIAL:
The all India production of aerated soft drinks is about 900 crore bottles per year, of which the
production of carbonated soft drinks is about 70% i.e. 630 crore bottles. The per capita
consumption of carbonated drinks is about 4 bottles per year, which is low compared to other
developing countries such as Pakistan -13, Bangladesh – 8, Egypt – 3, and extremely low
compared to USA where it is 350 bottles. Hence there is considerable potential for consumption
to grow. Based on the average per capita consumption of 4 bottles and considering the
population of 385 lakhs in the north-eastern region, the demand for aerated water drinks is
estimated at 15.40 crore bottles per year. The market is dominated by brands of leading all India
companies such as Parle (46%), Pure Drinks (23%), McDowel (7%). Every State has its own
local brands which have their own market. There are one or two local brands, which have a
limited production. Assuming that local units can get 5% of the market, i.e. 77 lakh bottles and
considering the capacity of typical tiny unit of about 15 lakh bottles per year. there appears to be
scope for 2 or 3 units to be set up.
PLANT CAPACITY:
The production basis would be as under :
No.of bottles per crate …… 24 bottles
Daily production …… 200 crates
Annual working days …… 300
Average capacity utilization …… 60%
Annual production at 60% capacity utilization:
* Crates …… 36,000
* Bottles …… 8.64 lakh.
It is proposed to produce orange, cola, lime/lemon and soda based drinks as given below:
Crates/Yr.
Orange ……. 18,000
Cola ……. 7,200
Lime/Lemon ……. 7,200
Soda ……. 3,600
36,000