26-09-2014, 09:54 AM
CASE PRESENTATION ON JYSKE BANK
CASE PRESENTATION.ppt (Size: 799.5 KB / Downloads: 53)
INTRODUCTION TO THE CASE
The case talks about JYSKE BANK , which is the third largest bank in Denmark and has been formed through the merger of 4 Danish Banks, having their operations in Jutland .
The case talks about JYSKE BANK being the market leader in customer satisfaction through their model called JYSKE FORSKELLE, and the practices they adopted to satisfy the customer to their best.
ABOUT JYSKE BANK
The headquarters are located in Silkeborg, and has branches in Denmark, France and Germany.
Initially the bank, had a very typical Danish approach of being prudent, conservative, well manager and generally unremarkable.
The bank followed the traditional Danish approach , which was commonly followed by the most Danish Banks.
JYSKE FORSKELLE” or “JYSKE DIFFERENCES”
Have common sense
Be open and honest
Be different and unpretentious
Have genuine interest and equal respect for people
Be efficient and persevering
SWOT ANALYSIS
STRENGTHS
Nice Infrastructure.
Dedicated and trained employees.
Market leader in customer satisfaction.
Huge number of human resources.
WEAKNESSES
Presence only in Denmark.
Limited customer base – as they focus only on Danish families, and Small- To – Medium sized Danish companies.
Q4.In your opinion can Jyske Bank sustain its growth and success? Would you invest in Jyske Bank?
If they continues work with its Jyske Forskelle then it won’t be able to sustain its growth and success
According to this their market share in market won’t rise resulting in no increase in profits thus not able to expand and will result to decline in growth as Jyske Bank resulting had to close its three branches
London Branch (2008)
Warsaw Branch (2007)
Fuengirola Branch (2007)