02-04-2012, 03:14 PM
CO-BRANDING
co-branding seminar final ppt.pptx (Size: 101.18 KB / Downloads: 56)
INTRODUCTION
DEFINITION
Co-branding is a brand management tactic that brings together two or more brands, creating a stronger brand presence that can be provided by either brand alone
NOTE : Co-branded extension doesn't involve the transfer of the entire brand concept from a parent category to extension category
OBJECTIVE/SIGNIFICANCE
The objective of co-branding is to develop marketing monopoly/capture by combining complimentary elements of each brand’s equity to create a distinctive,compelling offer to consumers
CO-BRANDING CRITERIA/ECONOMIC VIABILITY
Economic aspect
Impact