30-08-2013, 04:21 PM
COMPREHENSIVE PROJECT REPORT On A Study of factor affecting man skin care product purchasing
COMPREHENSIVE PROJECT.pptx (Size: 87.06 KB / Downloads: 17)
INTRODUCTION
Background of the study
Relating to the development of purchasing power in consumers and market trend that people become more conscious of hygiene and beauty, it affects to the rapid growth in beauty care industry, especially in this decade.
Because of the characteristic of the market is quite high by value, thus it attracts many companies to enter to this market continually. Not only domestic companies that try to take as much as advantages in their local market but multinationals also desire to reach the market.
The beauty industry in women has been obviously growing since long times ago whereas the men’s market have just become blooming in men aspects lately. Currently men are more aware of their body and the demand for beautifulness, aesthetics, youthfulness, healthiness, and thinness which drag them away from old opinion about “only sanitation”.
RATIONALES BEHIND STUDY
The purpose of this these study to investigate men’s attitude towards purchasing of skin care products. The focus is on the relationship between their consumption habit and market characteristic.
RESEARCH OBJECTIVES
To explore men perspective toward the skin care consumption.
To motivates men to take self concept.
It can affect to decision making at that moment.
To understand more the customer’s behaviors.
DATA ANALYSIS
Data deriving from mean value by frequency.
The data which are answered as a rating indicating in terms of perceived level of importance, is evaluated and analyzed by weighting.
The weight of ‘not important’ is 1 and the weight of ‘critical important’ is 7.
Finding the mean of each value by average is calculated for the analysis part Unlike descriptive statistics, inferential statistics are highly involved in analysis to extend further than the data alone.