11-12-2012, 04:02 PM
Business Plan Mato Auto
Business Plan.pptx (Size: 856.4 KB / Downloads: 31)
Executive Summary
Opening up exclusively for the lower income groups and in a location wherein High end automobiles arent a scenario, Auto-Mato is a start-up that offers a complete store for all the models of the 3 Wheelers as well as a a retail parts store for 3 Wheelers. Mato-Auto will take care of the Shollinganallur to the Pondichery route wherein thre is not a single 3 wheeler showroom. Mato-Auto will have a great opportunity as far as this area is concerned as this seems to be an area wherein many individuals are capable of getting a 3 Wheeler especially Kalapettai where agriculture is a main occupation and people would want to transport the crops which can be done by small end 3 wheeler goods vehicles.
The showroom will be first opened in Shollinganallur with a rented space in the beginning after which will be expanded after a period of 2 years
Mission
The mission of Mato-Auto will be to give the customers 3 wheeler’s more than just a vehicle as that of being a desirable mix of quality Automobiles and to create a friendly atmosphere where Mato-Auto will be known as their 2nd home away from home in terms of the service they would be getting
Company Ownership
Mato-Auto will be completely owned by Mishaal Hamza, who is a Management graduate from Harvard Business School, USA. He has a 6 year experience with McKinsey & Company in Florida and the last position held was that of a Procurement Manager
Keys to Success
Mato-Auto’s Keys to success are:
Marketing Services
Recruitment of experienced managerial talent
Raising Sales
Providing excellent services
Customer Satisfaction
A wide range of all the brands available at any point of time
Objectives
To become the leading dealer in the 3 Wheeler Industry.
Increase sales to make Mato-Auto a sustainable business.
Significantly increase sales by creating a new market segment of customers
Company Summary
Mato-Auto will be an exclusive outlet for all the brands of 3 wheelers available in the market, wherein customers will have a look into all the brands and will enable them to make a choice of their preferred brand of vehicle. Mato-Auto is all about All brands under one roof.
Start Up Summary
The owner of the showroom will put in an amount of Rs 25,80,000 and the rest will be taken a loan for a 5 year basis which will be repayed to the bank on time. The property at which this showroom is located belongs to Mr. Abdul Rahman who is the father in Law of Mato-Auto’s owner Mr Mishaal. He has agreed to give away the showroom which was earlier a furniture showroom for a Rental agreement of 10 years, each year which would be Rs 5,00,000.
Market Analysis Summary
Indian automobile industry witnessed a growth of 16.04% in 3-wheeler segment. Indian 3-wheeler segment includes a range of vehicles such as auto rickshaws, mini tempos, etc.In India, there are 6 local and multinational companies making 3-wheelers. Bajaj Auto is the leader in 3-wheeler manufacturing. It has also dominated the global arena after Piaggio.