24-07-2012, 02:56 PM
Strategic Management for Senior Leaders
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How is this handbook organized?
Strategic management is not a clean, step by step process. It is not linear,
but a messy, iterative process that requires hard work and dedication
from most people in the organization to move it toward the future. It
represents a new focus for the organization; a focus on a compelling
vision of the future. This handbook is designed to help organizational
leaders take steps to begin a strategic management process.
This handbook has been organized in three main sections. Section I
provides guidance on the processes which comprise strategic management.
These are: pre-planning, strategic planning, deployment, implementation,
and measurement and evaluation. A model is presented in An
Introduction to Strategic Management and this model is repeated in each
chapter, highlighting the process being addressed.
How should this handbook be used?
As you begin your strategic planning process, use this handbook as a
source guide to become familiar with the overall concept of strategic
management. Then, as each aspect of strategic management is introduced
into the organization, refer back to the relevant chapters in Section
I for additional guidance . This handbook was designed as a companion
to A Handbook for Strategic Planning; it picks up where the
previous handbook left off. Therefore, you may want to familiarize
themselves with this earlier handbook. However, a brief overview of the
DON strategic planning process is provided in the first chapter of Section
I, An Introduction to Strategic Management.
What is strategic management?
Strategic management as a term and concept is not new. The term was
first used in the 1970s, and it meant that a staff of strategic planners
more or less thought up strategic programs and then tried to sell them
to decision makers. In the 1990s, the view of strategic planning and
strategic management is much different. Goodstein, Nolan, and Pfeiffers
definition of strategic planning takes us away from the notion that strategic
planning is a staff job and focuses us more on a process that requires
the senior leaders of an organization to set its strategic direction.