02-02-2013, 09:57 AM
CUSTOMER PREFERENCE TOWARDS ICE-CREAM
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INTRODUCTION TO STUDY
CUSTOMER :
A customer (also known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. Customers are generally categorized into two types:
1. Intermediate customer who is a dealer that purchases goods for re-sale.
2. Ultimate customer who does not in turn re-sell the things bought but either passes them to the consumer or actually is the consumer.
A customer may or may not also be a consumer, but the two notions are distinct, even though the terms are commonly confused. A customer purchasesgoods; a consumer uses them.An ultimate customer may be a consumer as well, but just as equally may have purchased items for someone else to consume. An intermediate customer is not a consumer at all.Customer is the term shows that individual who actually makes a decision in selecting a certain product. Person may or may not directly consume the product. But the person takes a decision of buying.
For example : if a housewife buys vegetables or anything for her household then she will be considered as customer where as the entire family is considered as consumer.There are two kinds of customers, one is Internal and other is external. Internal customers are those customers who work in the organization where as External Customers are those customers who are groups, business people and individuals outside organization.
CUSTOMER IS KING
The mantra that the ‘Customer is King’ is the premise that any product’s design, production, distribution and marketing should have one central focus at the core of all decision-making: the customer (remember: in some instances, the customer may not necessarily be the end-user or consumer).
CUSTOMER PREFERENCE
Preference (or "taste") is a concept, used in the social sciences, particularly economics. It assumes a real or imagined "choice" between alternatives and the possibility of rank ordering of these alternatives, based on happiness, satisfaction, gratification, enjoyment, utility they provide. More generally, it can be seen as a source of motivation. In cognitivesciences, individual preferencesenable choice of objectives goals.