13-12-2012, 06:47 PM
Can FORD Rev up
Can ‘FORD’ Rev up.pptx (Size: 833 KB / Downloads: 30)
HISTORY of Company
FORD MOTOR COMPANY is a American auto maker and the world’s third largest automaker based on worldwide vehicle sales. Based in Dearborn, Michigan a suburb of Detroit, the auto maker was founded by Henry Ford and incorporated on June 16, 1903.
The Company floundered and in 1901 was reorganised as the Henry Ford Company.
Bill Ford ,the forty-five-year old great-grandson of Ford Motor Company became CEO of FORD in October on 2001.
TYPES OF MANAGERS
Top-level (strategic managers)
Middle-level (tactical managers)
Frontline (operational managers)
The purpose of this essay is to focus on the strategic level of planning for the Ford Motor Company; a leader in the global automobile industry.
TACTICAL GOALS
Brought together high-powered and experienced team of Executives for a recovery plan.
To improve sales, specific market niche are targeted .
Increase the production of the profitable jaguar series of cars.
New advertisement campaigns to promotes the ford brand name.
Cutting cost by taking a strong stance with the united auto worker union.
Cutting cost by closing down five major plant and laying off 35,000 workers within 5 years.
Weaknesses:-
Poor Profitability: Ford still losses money on many automobile lines, particularly within the United States.
The automotive market is highly competitive with large fixed costs. In addition, the market demands continual long term planning and research and development.
Very little market penetration within China and India.
Ford is selling a durable good during the most severe economic downturn in recent history.