20-05-2013, 04:52 PM
Clinic plus SWOT Analysis
Strength
1. The largest selling Shampoo brand in India launched in 1971
2. The most widely distributed Shampoo brand in India
3. Good advertising and brand presence along with celebrity tie-ups
Weakness
1. Some Consumers are reluctant to use shampoos with chemicals
Opportunity
1. Aggressive Advertisement in Rural Markets
2.Rural penetration through sale of sachets
3. High untapped market in the rural segment