17-05-2014, 11:09 AM
Coca Cola Internship Report
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Executive Summary
The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Coca-Cola, the Company's flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by The Coca-Cola Company and its subsidiaries in nearly 200 countries around the world.
Coca-Cola is the world's leading manufacturer, marketer and distributor of nonalcoholic beverage concentrates and syrups. Company manufactures beverage concentrates and syrups and, in certain instances, finished beverages, which we sell to bottling and canning operations, authorized fountain wholesalers and some fountain retailers. They also market and distribute juice and juice-drink products. In addition, they also have ownership interests in numerous bottling and canning operations.
They compete in the nonalcoholic ready-to-drink beverage business. Their offerings in this category include some of the world's most valuable brands, 232 in all. These include soft drinks and non-carbonated beverages such as sports drinks, juice and juice drinks, water products, teas and coffees. As discussed earlier, to meet their long-term growth objectives, they make significant investments to support their brands. This involves investments to support existing brands and to acquire new brands, when appropriate.
The coca-cola company started his business in Pakistan in 1960.All business activities in Pakistan are monitored by “The coca-cola export corporation” (TCCEC). Head office of TCCEC is in Karachi at that time but now days it is shifted to Lahore. But this TCCEC only monitored business activities, this company issued license for plants in different cities of Pakistan to start production according to company standard.
In 1990 decided for acquisition worldwide. Actually they are operated their business through joint venture, now they decided for acquisition. That’s why in 1996 “The Coca-Cola Company” buys the Karachi plant, at that time TCCEC decided to form a new company to monitor the operation of bottling in Pakistan. So “Coca-Cola beverages Pakistan limited” (CCBPL) is the company, which is responsible to monitor the operations of bottling in Pakistan. Some time people says that there is no difference in CCBPL and TCCEC, but the basic difference between both companies is that CCBPL is responsible for bottling operations and TCCEC is responsible for marketing and corporate decision world wide.
Career Planning
The company provides attractive salary packages as well as good career progressions to its employees. Special attention is given to Succession plans to fill up gaps required at the time of need. The employees are made aware of their career progression’s profile right at the time of induction.
Chairman’s Message
I am pleased with the progress we made in 2005 toward our goal of delivering consistent, sustainable growth. In 2005, both profits and unit case volume reached a record high, and our employee morale improved. Our Manifesto for Growth has set our strategic road map, and the engagement of our people has given us a solid start.
Sustainable growth is how The Coca-Cola Company will regain its position as the beverage provider of choice for consumers, the employer of choice for our people, the partner of choice for our customers and the investment of choice for our shareowners.
We understand the unspoken agreement between our Company and those who choose to purchase and consume our products every day around the world. We understand our responsibilities as an engaged citizen of the world. We believe we lead a system that creates value and makes a positive difference everywhere it does business. Taken as a whole, the Coca-Cola system--comprising The Coca-Cola Company and our bottling partners--is one of the largest consumer products enterprises in the world, with hundreds of thousands of employees and an estimated $80 billion in revenue.
My priority in 2010 was to continue building on this unrivaled foundation to deliver long-term sustainable growth while being mindful of our short-term commitments. Our work is far from finished, but as we've moved from words to deeds and from plans to actions, the initial impact of our efforts shows clearly in our 2005 results.
In 2005, our Company earned $2.04 per share, an increase of $0.04--2 percent--over 2004. Volume grew 4 percent to 20.6 billion unit cases, and net operating revenues grew 6 percent to $23.1 billion. Through Our Manifesto for Growth, we identified strategic corridors for expansion to complement our core carbonated soft-drink business. We more effectively integrated marketing, strategy and innovation while reinvesting an incremental $400 million in those capabilities. And we introduced new products--capturing greater share--in juice and juice drinks, water, energy drinks and sports drinks.
Beverage Industry in Pakistan
The beverage industry of Pakistan has become a play ground for many firms like Coke, Pepsi, RC Cola, Amrat Cola, Gourmet Cola and many others newly introduced local companies. But only two companies share most of the market share, Pepsi and Coke. These two companies jointly are enjoying a market share of more than 90%. But still a very huge share of this market is still uncovered. But in covered areas, it can be said both the dominant companies are facing very stiff competition from each one another.
The newly introduced brands are still disabling to find a stable position yet and still most of them are not considered as real competitors of these two players on any base, product quality, availability, visibility or promotion.
The positioning of these two well-known brands is almost same. A huge part of the market is still unable to differentiate between these two products and they are considered as perfect substitute of one another. On the other hand the other new brands like Gourmat Cola, Amrat Cola, Double Cola, and Makkah Cola etc. are still considered as inferior on basis of quality. This is one of the reasons why these brands are still unable to create their market and capture the share of these two giants of the industry.
The religious campaigns against these two brands that were carried on by some of the religious groups in near-past acted as a break-through for these newly introduced brands but they could not make the best use of this opportunity and therefore they are still struggling in the market. But it cannot be said that these campaigns were wholly failed and could not disturb the business of these two firms. A negative image of Pepsi has created in minds of some religious people dew to its affiliation with Israel.
Operational Structure All Over the World
The Company's operating management structure consists of five geographic groups. The North America Group comprises the United States and Canada. The Latin America Group includes the Company's operations across Central and South America, from Mexico to the tip of Argentina. The Greater Europe Group stretches from Greenland to Russia's Far East, including some of the most established markets in Western Europe and the rapidly growing nations of Eastern and Central Europe. The Africa and Middle East Group encompasses the Middle East and the entire continent of Africa. The Asia Pacific Group has operations from India through the Pacific region including China, Japan, and Australia.
Objective
The ultimate objectives of their business strategy are to increase volume, expand their share of worldwide nonalcoholic ready-to-drink beverage sales, maximize their long-term cash flows, create economic-value-added by improving economic profit and creating such an image of the company that the consumers start differentiating their product from other competitors.
The Coca-Cola system has more than 16 million customers around the world that sell or serve their products directly to consumers. They keenly focus on enhancing value for these customers and helping them grow their beverage businesses. They strive to understand each customer's business and needs, whether that customer is a sophisticated retailer in a developed market or a kiosk owner in an emerging market.
There are nearly six billion people in the world who are potential consumers of their Company's products.
Their success in achieving their mission depends on their ability to satisfy more of their beverage consumption demands and their ability to add value for their customers. They achieve this when they place the right products in the right markets at the right time.
Ultimately, their basic task to perform in a market like Pakistan should be to confirm the availability the products all over the country because it is observed that one of the main reason of low market share of this brand in Pakistan is unavailability of the products in most of the areas.
The company stock
The Coca-Cola Company stock, with ticker symbol KO, is listed and traded in the United States on the New York Stock Exchange. Common stock also is traded on the Boston, Cincinnati, Chicago, Pacific and Philadelphia exchanges. Outside the United States, Company common stock is listed and traded on German and Swiss stock exchanges.
Social Responsiveness
The Coca-Cola Company has a commitment, more than a century old, to social responsibility through philanthropy and good citizenship. The Company's reputation for good corporate citizenship results from charitable donations, employee volunteerism, technical assistance and other demonstrations of support in thousands of communities worldwide.
The Coca-Cola Company continues to sponsor the world's most exciting sports events, including World Cup Soccer, the National Football League, National Basketball Association, NASCAR, the Tour de France, the Rugby World Cup, COPA America and numerous local sports teams. The Coca-Cola Company has sponsored the Olympic Games since 1928.