01-10-2012, 03:21 PM
Coca Cola in India
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COMPANY PROFILE
Coca Cola India is American Multinational Company having its corporate Office in Atlanta America, Coca Cola is known World Wide, Coca Cola was born in 1887. After economic liberalization in 1991 many MNC’s came in India. Coca Cola started its production on 24th October 1993 at Agra.
India is an emerging market, which means that low consumption coupled with big population numbers that adds up to high potential demand.
Coke is continuing to stay with multi-brand strategy as it enhance company ability to leverage self space at the retail outlets; it also gives flexibility to offer price-off on brands other than its lead ones Cokes dual brand approach will extend to lemon flavor too since it plants to introduce Fanta Lemon shortly after the can hits the market.
Coke is moving slow in India, as it wants to get the strategy right first; build a strong foundation before moving ahead the supply side infrastructure.
Has also to be strengthened with the volumes reaching a critical mass; it could well be worth the while of Coke’s international suppliers to set up facilities in India: Bell corporation of Colorado is considering setting up a can manufacturing plants near pune and continental Pet Europe has similar plants.
MAIN AIM OF COCA COLA IN INDIA
There is a great opportunity here because per person consumption of cold drinks in India is very low but the potential is high because large population is discoursing hot climate in India. While The Coca-Cola Company is a global company with some of the world’s most widely recognized brands, the Coca-Cola business in India, as in each country where we operate, is a local business. Our beverages are produced locally, employing Indian citizens, our product range and marketing reflect Indian tastes and lifestyles, and we are deeply involved in the life of the local communities in which we operate.
COCA-COLA FIRST BOTTLED
Coca-Cola began as a fountain. But candy merchant Joseph A.Bledenharn of Mississippi was looking for a way to serve this refreshing this beverage at picnics. He began offering bottled Coca-Cola, using syrup shipped from Atlanta, during an especially busy summer in 1894.
In 1899, large scale bottling become possible when as Candler granted exclusive bottling rights to Joseph b. Whitehead and Benjamin F. Thomas of Chattanooga, Tennessee. The contract marked the beginning of the Coca-Cola Company’s unique independent bottling system that remains the foundation of company’s Soft Drinks Operation.
Back then, soda bottles were all very similar.and Coca-Cola had many controllers, which consumer’s would be unable to identify until they took a sip. The answer was to create a distinct bottle for Coca-Cola. As a result, the root glass company developed the genuine Coca Cola.
Mission, Vision & Values 2020
The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottler partners.
COCA COLA IN INDIA
The Coca Cola Company entered India in early 1950’s. the company set up its four bottling plant in India i.e. Bombay, Calcutta, Kanpur, Delhi.
In 1950’s as there were negligible companies in the Indian market therefore Coca Cola did not faced much competition in the market and accept by the Indian market very easily. All age groups accepted this brand. The full credit must go to Coca Cola for making soft drinks popular in India; by the end of 1977 Coca Cola has captured more than 45% of market share in India. Then Coca Cola left India following public disputes over share holding structure to Indian’s about close operation by may 5,1978, yet strangely enough the company’s operation came to an end in July 1977.
Coca Cola came back in Indian Market after Liberalization and start manufacturing in Agra with the Slogan “OLD WAVE HAS COME TO INDIA AGAIN”. At that time PARLE was the leader in the soft drink market and had more than 60% of the total market share of soft drinks. Coca Cola joined hands with Parle and entered India after 17 years. By striking a $40 million
deal with Parle, Coke almost made a clear sweep and made its goal as “To Become An All Time All Occasion Drink Not A Special Treat Beverage”. A present the CEO of the Coca Cola India is Mr. Alexander Bon Bhor.