23-06-2012, 01:40 PM
PROJECT REPORT ON LOST SALES ANLYASIS MAHINDRA
LOST SALES ANLYASIS.doc (Size: 3.84 MB / Downloads: 99)
Introduction Of Mahindra
Automotive Division of Mahindra & Mahindra Ltd. is in the business of manufacturing and marketing Utility Vehicles, LCVs and servicesfor last 52 years. It is the market leader in this segment enjoying more than 50% of the marketshare. M&M brand denotes Ruggedness, Durability, Reliability, Easy Maintainability and Operational Economy. The customer profile primarily includes individuals, traders, entrepreneurs, contractors, tour operators, taxi owners, car hire companies, government departments and institutions Army etc.
PROFILE OF MAHINDRA & MAHINDRA
Mahindra & Mahindra Limited (M&M) is the flagship company of US $ 2.59 billion Mahindra Group, which has a significant presence in key sectors of the Indian economy. A consistently high performer, M&M is one of the most respected companies in the country.
Banking on the brand
Flanking its strategy to become a global player, M&M is banking on its key brand attributes which essentially signify three basic things: trust, reliability, and last but most important, value-for-money. “We are not a Rolls Royce - which is fine with us - as ultimately what the Indian consumer wants is value-for-money,” reiterates Mr Mahindra.
Mahindra Special Services Group (MSSG)
Mahindra Special Services Group (MSSG) helps organizations develop customized Information Security strategies to derisk their businesses and to protect their competitive advantage.
MSSG's service offerings help to identify, mitigate and manage the risk exposure of the organization irrespective of its industry and the nature of the business. Our ability to look at Information Security from a 'people & process' perspective rather than an IT centric approach has helped organizations to protect their short and long term business strategies and objectives thus preventing loss of hundreds and thousands of dollars every year.
Why study the L.S.A
In Mahabharta lord shri Krishana told shri Arjun in ‘Geeta’ that whithout the accurate study of power of the enemy we can’t able to beet them so same as in this today’s corporate world there is also need for study the whole power & weekness of other competitors.
These all things including in L.S.A when we analysis about our lost sales analysis than we find several points .
CONCULUSION
The survey work has done on the project topic “Customer Service Index” out with the following conclusion.
In survey work I covered near about 100 to 150 out lets in Alwar Region. The following conclusions come out after the survey work.