12-03-2011, 03:08 PM
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Introduction:
Across the country people with low incomes are now adopting cellular phones as tools for enhancing their business. All round the world cell phones sales have exceeded the expectations. In fact for mature markets, including the United States, Western Europe and Japan, replacement sales were the strongest driver of growth in recent years. Color screens and camera phones were high on consumers shopping lists, but there was also a high level of demand for inexpensive voice-centric handsets. India too has joined the bandwagon. Mobile phone services were introduced in India about 10 years ago. Now India is among the top mobile markets in the world.
Statement of problem:
The statement of problem is to study the buying attitude of youth between age group 15-30 years, towards mobile brands.
Identify the different associations with mobile brands
Understand their perceptions like status, features etc.
Scope of study:
Mobiles have a huge scope not only in domestic market but also in international market. Consumer behaviour plays a major role in brand designing. Status /prestige play a major role in brand selection i.e. high status people (top ceos, businessman) come in this category.After conducting the survey the actual taste and preference of the consumers came into picture and last but not the least where all the mobile brand stands in the market.
METHODOLOGY:
The technique used for data collection will be one-on-one interviews. Individual responses thus obtained will then be compiled, processed and analyzed to arrive at the opinions on various issues. The questionnaire only contains close ended questions in it.
In addition to primary research, secondary data will be collected from articles published in magazines and industry reports through visits to libraries and also from the world wide web
Research design used:
The survey will be conducted in the form of interviews and close ended questionnaire.
was collected through direct interaction with the students of DSI.
was collected from articles published in magazines and industry reports through visits to libraries and also from the world wide web
Area\location of sampling:
The area selected for conducting the survey was Dayananda Sagar Institutions.
Sample size:
100
Questionnaire description:
Sources of data:
The data was collected from various like journals, magazines, internet and various consumer interactions.