27-07-2012, 12:01 PM
Comparison of AIRTEL with Reliance InfoComm
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INTRODUCTION -:
The project title “Comparison of AIRTEL with Reliance
InfoComm.” is the analysis of the big scale sector of
communication. This project involves the big scale level provided
by Airtel to its customers. The survey was conducted so as to
analyze the big scale sector prevailing in the current industry
and the improvement that can be made upon it.
The project is an extensive report on how the Airtel Company
markets its strategies and how the company has been able in
tackling the present tough competition and how it is cooping up
by the allegations of the quality of its products. The report
begins with the history of the products and the introduction of the
Airtel Company. This report also contains the basic strategies
that are used by the Airtel Company of manufacturing process,
technology, production policy, advertising, collaboration, export
scenario, future prospect and government policies. The report
includes some of the key salient features of market trend issues.
RESEARCH METHODOLOGY -:
Achieving accuracy in any research requires a deep study regarding
the subject. As the prime objective of the project is to compare Airtel
with the existing competitor(reliance infocomm.) in the market and
the impact of WLL on Airtel,
The research methodology adopted is basically based on primary
data via which the most recent and accurate piece of first hand
information could be collected. Secondary data has been used to
support primary data wherever needed.
History of tele sector in India
HISTORY -;
In the early 1990s, the Indian government adopted a new economic
policy aimed at improving India's competitiveness in the global markets
and the rapid growth of exports. Key to achieving these goals was a
world-class telecom infrastructure.
In India, the telecom service areas are divided into four metros (New
Delhi, Mumbai, Chennai and Kolkatta) and 20 circles, which roughly
correspond to the states in India. The circles are further classified
under "A," "B" and "C," with the "A" circle being the most attractive and
"C" being the least attractive. The regulatory body at that time — the
Department of Telecommunications (DOT) — allocated two cellular
licenses for each metro and circle. Thirty-four licenses for GSM900
cellular services were auctioned to 22 firms in 1995. The first cellular
service was provided by, Modi Telstra in Kolkatta in August 1995. For
the auction, it was stipulated that no firm can win in more than one
metro, three circles or both. The circles of Jammu and Kashmir and
Andaman and Nicobar had no bidders, while West Bengal and Assam
had only one bidder each.
COMPANY PROFILE -:
Vision
"As we spread wings to expand our capabilities and explore new
horizons, the fundamental focus remains unchanged: seek out the best
technology in the world and put it at the service of our ultimate user:
our customer."
These are the premise on which Bharti Enterprises has based its entire
plan of action.
Bharti Enterprises has been at the forefront of technology and has
revolutionized telecommunications with its world-class products and
services.
Established in 1985, Bharti has been a pioneering force in the telecom
sector. With many firsts and innovations to its credit, ranging from
being the first mobile service in Delhi, first private basic telephone
service provider in the country, first Indian company to provide
comprehensive telecom services outside India in Seychelles and first
private sector service provider to launch National Long Distance
Services in India.
Bharti had approximately 3.21 million total customers – nearly 2.88
million mobile and 334,000 fixed line customers.
Its services sector businesses include mobile operations in Andhra
Pradesh, Chennai, Delhi, Gujarat, Haryana, Himachal Pradesh,
Karnataka, Kerala, Kolkata, Madhya Pradesh circle, Maharashtra
circle, Mumbai, Punjab, Tamil Nadu and Uttar Pradesh (West) circle. In
addition, it also has a fixed-line operations in the states of Madhya
Pradesh and Chattisgarh, Haryana, Delhi, Karnataka and Tamil Nadu
and nationwide broadband and long distance networks.